Virtual buying power

When making big purchasing decisions, customers can be convinced of technological benefits, quality and design aesthetics, and even the price tag, but what about colour?

Too often, La Marzocco Australian Marketing Manager Jets Anita Langlands says, customers will debate at length as to which colour or model La Marzocco Linea Mini or GS3 will best suit their kitchen bench, retail space, or office suite.

“Because we’ve given them such a range of choice, making that final purchase decision can often be the hardest and most time-consuming for customers, and we’ve found a way to take that pressure away,” Jets says.

The solution is augmented reality (AR). App builder and content management system Plattar has teamed up with espresso machine manufacturer La Marzocco to launch a global AR app application for its consumers

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