Danny’s best shot
“THE ONLY GUARANTEE IS EXPERIENCE. MY FATHER [ALFIO GENOVESE] TAUGHT RAY AND I HOW TO MAINTAIN A HIGH-QUALITY PRODUCT AND HOW TO MANIPULATE IT TO PRODUCE A CONSISTENT TASTE.”
Since 1975, Danny Genovese has enjoyed the same morning routine: commute to the family roasting facility in Coburg, Victoria, open the same factory doors his father once did, greet the staff, and test the latest blend.
Ten months after he bid a formal farewell to his official duties, Danny visited the roastery for this interview and proved some habits never die.
“Give the blend to the boss to try,” said Danny’s brother, and now company Managing Director, Ray Genovese.
As Danny took a sip and savoured the Arabica blend, his face indicated it wasn’t quite right and he told the roaster to add something specific, before returning with an improved profile. “Yep, he’s still got it,” Ray said.
Danny’s palate reflects 46 years of experience and understanding of the intricacies of roasting and
