THE FACE BEHIND FOLLOW ME TO
Murad and Nataly Osmann have 3.8 million followers on Instagram, a book anthologising their photos (with a second on the way), a collaboration with Macy’s department store, a TV show about to air and a new jewellery line set to debut later this year.
Their wanderlust-worthy photos feature an impeccably attired Nataly leading a snap-happy Murad as they discover the exotic cities of the world. Together they have created a social media phenomenon that has seen the #FollowMeTo hashtag carried across the globe – with no signs of stopping.
The success is humbling for the Russian couple, whose signature pose was born out of a moment of impatience; in the first #FollowMeTo image from October 2011, Nataly is all but dragging her shutterbug partner through the streets of Barcelona. Friends following their European travels on Instagram loved the photo,
