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    INTO THE FOLD? WHAT’S NEXT FOR INSTAGRAM AS FOUNDERS LEAVE

    Nov 23, 2018 3 minutes
    applemagbr180928_article_080_01_01

    When Kevin Systrom and Mike Krieger sold Instagram to Facebook in 2012, the photo-sharing startup’s fiercely loyal fans worried about what would happen to their beloved app under the social media giant’s wings.

    None of their worst fears materialized. But now that its founders have announced they are leaving in a swirl of well wishes and vague explanations, some of the same worries are bubbling up again — and then some. Will Instagram disappear? Get cluttered with ads and status updates? Suck up personal data for advertising the way

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