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    NEW TESLA CHAIR MUST REIN IN CEO MUSK AT KEY MOMENT

    Nov 23, 2018 3 minutes
    applemagbr181005_article_024_01_01

    It won’t be an easy job.

    Whoever becomes the new chairman of Tesla Motors will face the formidable task of reining in Elon Musk, the charismatic, visionary chief executive with an impulsive streak, while also helping Musk achieve his dream of turning Tesla into a profitable, mass-market producer of environmental-friendly electric cars.

    Musk is giving up the chairman’s role under a settlement announced Saturday (29) with the Securities and Exchange Commission. Besides a new chairman, Tesla was also ordered to appoint two new, independent members

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