Chicago Tribune

Hard seltzers on the rise, sold as a 'better-for-you' way to catch a buzz

Hard seltzers, the feistier cousins of nonalcoholic sparkling waters like LaCroix, are surging in popularity - a small but growing reason for optimism within the flagging beer industry.

Flavored malt beverages, driven by the explosive growth of hard seltzer sales, are one of the fastest growing segments within beer and are helping to offset some of the market share lost to wine and spirits in recent years. Time will tell whether the boozy bubbly waters - led by brands like White Claw, Truly Spiked & Sparkling and SpikedSeltzer - continue to rise or fall flat.

Not too long ago, hard sodas, such as Not

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