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    XIAOMI: A CHINESE STARTUP OUT TO CHALLENGE GOOGLE, AMAZON

    Jun 29, 2018 3 minutes

    Xiaomi, a Chinese cellphone maker that helped pioneer the trend toward ultra-low-priced smartphones, is preparing for what would possibly be the biggest tech initial public offering since e-commerce giant Alibaba’s in 2014.

    The 8-year-old is a star among Chinese unicorns, a term that refers to startup companies that are valued at more than $1 billion. It has a dedicated Chinese fan base and its media-savvy leader is an Asian celebrity. But it is untested outside the region.

    Can a Chinese company be cool outside Asia? Can Xiaomi

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