India Today

Spinning an Indian yarn

Boutique, Indian-origin brands are weaving a new fashion tale overseas.

There's a common, Indian thread binding these designers, these collectors and curators of Indian accents that are unspooled over cups of kadak chaiserved with hot scones dotted with clotted cream. London has always been the playground of the rich and famous and over the years, as many Indians made this city their home, they began mapping their migrant journey in a novel way. London-based Varana, House of Gharats and Ekta Kaul are English in their sensibility but Indian in their execution of the modern narrative. Their clothes and accessories celebrate where they come from but are not hung up on showcasing the country in the same tired fashion, using bling as the easiest tool of seduction. Similarly, Alpana Bawa is a design entrepreneur whose store in New York has been popular for three decades now. Often referred to as the queen of colour, her clothes and accessories are often inspired by India

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