Frozen Food Sales Feel The Heat As Consumers Opt For Fresh
Food from the frozen aisle accounts for only about 6 percent of grocery store sales — and that percentage has seen some declines over the past few years. The deli section, however, keeps expanding.
Lynn Smith was picking out frozen vegetables in a Los Angeles grocery store when she was interrupted by a reporter wondering if she bought much of her food in that aisle.
"No I don't, as a matter of fact," Smith responded, slightly perplexed.
Smith happened to have a coupon for frozen vegetables and figured they'd go nicely in
