NPR

Even The Hamburglar Might Like McDonald's New Vegan Burger (We Did)

Sales of McDonald's new soy-based McVegan have far surpassed estimates in Sweden, where half the population says it's interested in more vegetarian options. Are diners just curious or truly lovin' it?
Sales of McDonald's new soy-based patty have far surpassed estimates in Sweden, where half the population says it's interested in more vegetarian options. Are diners just curious or truly lovin' it?

When McDonald's recently announced the introduction of a vegan burger in Sweden and Finland, Twitter responded with a mix of earnest enthusiasm (@themodvegan: "So exciting- I hope we're next"), a little disgust (@JenaRoberta: "why would a vegan ever...support a company that sells millions of dead cow burgers a day?), and a touch of guilty hand-wringing from aging ideologues (@siniauer: "Feels like I'm cheating the 90's me").

As someone who has spent the better part

You’re reading a preview, subscribe to read more.

More from NPR

NPR5 min readIndustries
China Makes Cheap Electric Vehicles. Why Can't American Shoppers Buy Them?
American drivers want cheap EVs. Chinese automakers are building them. But you can't buy them in the U.S., thanks to tariffs in the name of U.S. jobs and national security. Two car shoppers weigh in.
NPR5 min read
In 'The Fall Guy,' Stunts Finally Get The Spotlight
For years, Hollywood's behind-the-scenes action heroes have been pushing for an Oscars category to honor their work. Many hope The Fall Guy will make it a reality.
NPR7 min read
Unions Double-down In The Deep South: Can Alabama Pave The Way?
Three high-profile labor disputes have unfolded in central Alabama over the past several years, with Amazon warehouse workers, coal miners and autoworkers all speaking out for change.

Related Books & Audiobooks