Business Today

An Intellectual Odyssey

Connecting the dots between vastly disparate physical, physiological and socio economic phenomena

Before starting to write this review, I was compelled to check the section in which this book was placed at airport bookshops. Geoffrey West's Scale a tome that attempts to tease out the universal laws of growth, innovation and sustainability in organisms, economies, cities and companies defies the simple classification into sections for science, economics, philosophy, technology or governance; or self help, business or fiction,

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