Diving Into the Deep End

SafeSplash Swim School has grand ambitions. How does its strategy stack up?
IN THE SWIM SafeSplash is betting big on an aggressive international expansion—which looks like a success.

MATT LANE, CO-FOUNDER of SafeSplash Swim School, knows that some dip toes into the water while others plunge in. But when it comes to international expansion, only one approach works. “If you are going to go for it,” says Lane, “you have to go for it at scale.”

Lane, a former competitive swimmer, launched SafeSplash in 2005 in Denver when he couldn’t find a good program for

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