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When Do You Really Need the Next Big Thing?

Surviving the cycle of innovation isn’t about technology. It’s about timing

IF YOU WANT TO SURVIVE the cycle of innovation—that continuous process of discovery, incubation, acceleration, and scaling—there’s something you need to know: If you remain a romantic, and attached to a legacy technology or trend, you are going to lose. One reason I’ve been so successful in my career is because I follow consumer attention. I don’t hold onto what got me here. Yesterday, it

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