TAKING LICENSE
From pigs to pictures, you can rent intellectual property. But beware the details
IN 1994, BEVERLY HILLS TEDDY BEAR, in Los Angeles, was an under-the-radar plush-toy manufacturer. Then Babe, porcine star of the eponymous film released the following year, brought home the proverbial bacon. David Socha, the company’s co-founder and CEO, who had previously worked for a licensing firm, knew that a Babe plush toy could generate huge sales. The three-year license he secured with Universal
