04 SNAPCHAT VS. FACEBOOK
FIGHTING TO GET USERS TO OVERSHARE THEIR LIVES—AND ADVERTISERS TO OVERSHARE THEIR BUDGETS
Facebook may be the dominant player in social media, mobile advertising, and news, but Snapchat is the most formidable competitor it’s ever encountered. Snapchat has a great feel for what its more than 100 million daily users want, and it moves fast. Combine that with its attractive demographics—86% of Snapchatters are between the ages of 13 and 34—and you can see why these two companies are now battling it out in one of the most
