Check Out the Investors You Haven't Considered Yet
Wealthy families have money to invest. Here's how to find it.
When Morten Middelfart went searching for seed investors for Social Quant, his Twitter analytics company in Tampa, Fla., his banker suggested pitching Atlantic Merchant Capital Advisors, a local family office. One informal meeting with the private investment firm, which manages the wealth of individuals and their families, was all it took to land Middelfart’s venture
