Entrepreneur

How One Incubator Is Using Behavioral Science to Encourage the Products Customers Really Want

Based out of Duke University, the Startup Lab wants companies to consider customer behavior in the design and the features of their products.
Looking ahead: The Startup Lab at Duke’s Center for Advanced Hindsight in Durham, N.C. Source: Aline Michelle Grüneisen

Check out other industries that are benefiting from launchpads here.

Most incubators focus on the logistics of developing a necessary product, cultivating customers and grabbing market share. But Duke

Stai leggendo un'anteprima, registrati per continuare a leggere.

Altro da Entrepreneur

Entrepreneur2 min letti
How Mailchimp's Headquarters Fuels Creativity
Mailchimp wants its employees to think creatively -- and the company will do just about anything to get its staffers’ minds to open. The online marketing company hosts weekly innovation labs, design studios, and brainstorming sessions. Once a month,
Entrepreneur8 min letti
Supermodel Karlie Kloss's Lesson to Young Women: Never Be Afraid to Ask Questions!
The Project Runway host built a coding school, Kode With Klossy, to inspire a generation of tech-savvy women. But her real mission, she says, is much broader.
Entrepreneur3 min letti
Having Trouble Selling Your Product? Rethink Your Sales Force
When police-uniform brand Her BlueWear struggled to sell its products to cops, it built a sales team its customers would trust.