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    6 Trends That Are Shaping the Future of Crowdfunding

    Understanding these innovations will help you get the most out of the brave new world of peer-to-peer financing.
    by Jodi Helmer Aug 01, 2015 5 minutes
    A built-in focus group: Yashar Behzadi turned to crowdfunding for feedback when launching PopSlate.

    Before introducing PopSlate, a case that turns the back of a smartphone into a second screen, Yashar Behzadi needed to test the market for the high-tech product and get feedback from first-generation users. Crowdfunding, he suspected, would achieve both goals.

    Behzadi launched a 30-day campaign on Indiegogo in December 2012 seeking $150,000 and ended up raising more than $219,000 in funding from 1,532 backers.

    “A consumer-based crowdfunding campaign helped us engage early adopters and hone the product before it went to market,” explains the Palo Alto, Calif.-based entrepreneur. “For us, it was less about the funding and more about the crowd.”

    , once a niche model for those who couldn’t get traditional financing, has gone mainstream. Active global crowdfunding platforms generated $16.2 billion in 2014—a figure that is expected to more

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