Entrepreneur

Meet the Franchise Bringing Adult Products Out of the Shadows

Adam & Eve creates an atmosphere that is welcoming to both women and couples, with a focus on sexual health.
Source: Illustration Š Neil Webb

Marital aids, sex toys, pleasure products--whatever you call them, most communities have long exiled their sale to grimy industrial areas or truck stops by the highway where no "decent" soul can see them.

But Adam & Eve, which has been selling such products in the U.S. for more than 40 years, brought the adult store out of the shadows in 2009 with the launch of the Adam & Eve store franchise.

Adam & Eve's

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