- DocumentoCorporate Rebranding and the Implications for Brand Architecturecaricato daLaurent Muzellec
- DocumentoBrand Managementcaricato daLaurent Muzellec
- DocumentoCorporate rebranding and corporate reputationcaricato daLaurent Muzellec
- DocumentoRebranding in the banking industry following mergers and acquisitionscaricato daLaurent Muzellec
- DocumentoCorporate rebrandingcaricato daLaurent Muzellec
- DocumentoWhat is in a Name Change? New Corporate Name for a new corporate brandcaricato daLaurent Muzellec