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The research investigates the various variables that impact the purchase intention of the buyer behavior for Rahimafrooz IPS and its ability to gain competitive advantage over its rivals. In this research, we have tried to find out the impact of independent variable such as durability, after sales services, brand image and promotions, also purchase intention which is the dependent variable. Initially a secondary data analysis has been done by literature review to set up the hypothesis for the survey. Then a survey was conducted of a sample size 70 existing or potential users of IPS in general, in order to extract the related data. Then the data has been analyzed as per the result by the use of SPSS that has helped us to conduct the reliability test, K-related samples, correlations, and regression analysis to find out the dependence of the variable on other independent variable and the extent to which they have been affecting each other

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