- DocumentoChapter 5 - Demographic Dimensions of Global Consumer Marketscaricato daDeng Kheng
- DocumentoChapter 11 - Place & Development of Channel Systemscaricato daDeng Kheng
- DocumentoChapter 21 - Developing Innovating Marketing Planscaricato daDeng Kheng
- DocumentoChapter 22 - Ethical Marketing in a Consumer-Oriented Worldcaricato daDeng Kheng
- DocumentoChapter 19 - Implementing and Controlling Marketing Plans_evolution and Revolutioncaricato daDeng Kheng
- DocumentoChapter 17 - Pricing Objectives & Policiescaricato daDeng Kheng
- DocumentoChapter 18 - Price Setting in the Business Worldcaricato daDeng Kheng
- DocumentoChapter 6 - Behavioral Dimensions of the Consumer Marketcaricato daDeng Kheng
- DocumentoChapter 4 - Evaluating Opportunities in the Changing Marketing Environmentcaricato daDeng Kheng
- DocumentoChapter 3 - Focusing Marketing Strategy With Segmentation and Positioningcaricato daDeng Kheng
- DocumentoChapter 1 - Marketing's Role in the Global Economycaricato daDeng Kheng