Abhilash Sugunan Nair is an Assistant Professor in the Department of Mass Communication and Journalism at AJ College of Science and Technology, University of Kerala. He completed h...visualizza altroAbhilash Sugunan Nair is an Assistant Professor in the Department of Mass Communication and Journalism at AJ College of Science and Technology, University of Kerala. He completed his Master's degree at the University of Leeds in the United Kingdom. He did his Bachelor's degree in Mass Communication and Journalism under the University of Kerala where he secured the second rank in 2010. His academic interests lie in the area of Marketing Communications; including Electronic Word-of-Mouth Marketing, Social Media Marketing, Viral Marketing, Public Relations, Advertising and Cross Cultural Marketing. He was a member of the curriculum development committee for the programme M.A. Mass Communication and Journalism at the University of Kerala. Abhilash is also an author of two books in Malayalam language and has published many articles in Indian newspapers and Magazines.visualizza meno