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HBR Martin_Playing to Win_executive-summary

the Use of Marketing Concepts in Library Services

the State of Internet Marketing Research

State of Green Marketing Research

Socially responsible sourcing.pdf

Relationship Marketing Research

New Marketing, Improved Marketing

a Review of Research on Direct‐to‐Consumer Advertising

From Segmentation to Fragmentation

In Mobile Advertising, Timing is Everything

Why Great New Products Fail

Marketing Capabilities and Firm Performance

Retailing Research

GMAT Guide to Success

How P&G Presents Data to Decision-Makers - Tom Davenport - Harvard Business Review

Factors Affecting Loyalty

Kata Log

Goto Marketstrategy

Luxury Daily » That “Made in USA” label may be worth more than you think » Print

Luxury Daily » That “Made in USA” label may be worth more than you think » Print

Groupon Case

McDonal Case Study Final

Case Study McDonald's

Careers Casestudy Nestle

Strategic Analysis Tools

Marketing 03

4 Mini Case Studies

4 Mini Case Studies

BMW Germany 2009

What is Marketing Knowledge

Seeing Market Orientation Through a Capabilities Lens

Persian Calendar 1391

Building Strong Brands in a Modern Markt Comm Environment