Radio Ink Magazine1 min letti
Radio Ink Magazine
EVP/PUBLISHER Deborah Parenti dparenti@streamlinepublishing.com EDITOR-IN-CHIEF Ed Ryan edryantheeditor@gmail.com MANAGING EDITOR Brida Connolly bconnolly@streamlinepublishing.com ASSOCIATE EDITOR Rob Dumke rdumke@streamlinepublishing.com DESIGN
Radio Ink Magazine3 min lettiSocial Science
Inside Your Eyelids
This is what good marketers see when they close their eyes: 1. Win the heart and the mind will follow. The mind of the customer will always create logic to justify what the heart has already decided. 2. We buy what we buy to remind ourselves — and an
Radio Ink Magazine5 min letti
How 2020 Will Change Radio
2020 should teach us that radio is the strongest, most directly connected medium for immediate and vital information, companionship, and, now, innovation. I for one have more promotions, ideas for client categories, and planned-out promotional schedu
Radio Ink Magazine2 min letti
How To Motivate Your Team To Success Through COVID
This has likely been the most challenging period for this generation of managers. There’s no need to recount the pain, obstacles, fear, and unnerving demands we have all encountered. And if you did not know it before, you know it now: Job One is mana
Radio Ink Magazine2 min letti
Radio Front & Center For Front Range Landscape
Just south of Denver off of I-25, on the eastern edge of the Rocky Mountain Front Range, is Franktown, Colorado. Front Range Landscape and Nursery has been in business in the area for nearly 50 years. “My dad started the business in 1974,” says owner
Radio Ink Magazine5 min letti
Surviving Covid-19
2020 will go down as one of the worst years in the history of radio, thanks to COVID-19. We started to see something of a recovery toward the end of the year and heading into 2021, but there’s still a long way to go. We asked several of Radio Ink’s 2
Radio Ink Magazine3 min letti
Behind The Mask
The past year has altered life in many ways. It goes without saying that there are many devastating stories that have resulted from the pandemic. As someone wisely noted, we may be in the same storm, but we are all in different boats. Which brings to
Radio Ink Magazine3 min letti
Jump Start Your Podcast In 2021!
2020 will be remembered for many things, some good, a lot bad. But for many, it was the year they started a podcast. This year brought shortages in USB mics and boards as tens of thousands of Americans started podcasts during their time at home. Most
Radio Ink Magazine10 min letti
Why Clark Howard Retired From A Successful Syndicated Radio Show
Radio Ink: How has the pandemic impacted you? Howard: I’m such a people person that it’s something that has been a very hard adjustment. I have a defective heart valve from birth and one stint of cancer and I’m 65, so I’ve been in hibernation since
Radio Ink Magazine3 min lettiPsychology
12 Thoughts For The Next 12 Months
2020 tested our resolve as leaders, friends, and co-workers — and as total strangers in a world we could never have imagined. Our resilience skills were in constant flux, and we needed to be more adaptable than ever. There were many days that was not
Radio Ink Magazine14 min letti
RADIO EXECUTIVE of the YEAR DAVE RAMSEY
Dave Ramsey started as a co-host on a Nashville radio station that was in bankruptcy, back in 1992. By 1996, he was syndicating his show — self-syndicating his show, one station at a time. “Death by a thousand cuts,” he calls it. Today, Ramsey’s show
Radio Ink Magazine1 min letti
RADIO EXECUTIVE OF THE YEAR Dave Ramsey
As Dave’s advertising partner for over 20 years, we congratulate him on receiving this prestigious award. His accomplishments in the radio industry are unparalleled. We have seen his drive and commitment to serve, inspire, and transform lives in co
Radio Ink Magazine1 min letti
Cooking With Mildred
Mildred Bailey chats with homemakers in her very Modern Kitchen (with the latest in countertop microphones) on WTAG/Worcester, Massachusetts, circa 1941. Along with Modern Kitchen, Bailey hosted WTAG’s Afternoon Journal program. Photo is courtesy of
Radio Ink Magazine11 min lettiAmerican Government
Empire Builder Community Leader
Russell Perry has taken service to community to a whole new level. Perry started his career in journalism as co-publisher of The Black Dispatch. In 1979, he became the owner and publisher of The Black Chronicle, which has grown into one of the larg
Radio Ink Magazine27 min lettiPopular Culture & Media Studies
Radio's 30 & under Superstars
We launched this brand new list back in 2019 with the goal of highlighting the next generation of radio superstars. Our thought was that there would be no better group of broadcasters to debunk the myth that radio is a dying medium than those who are
Radio Ink Magazine1 min letti
Hubba Hubba!
Early radio music and comedy duo Al & Pete (Al Cameron and Pete Bontsema) admire a 1920s pinup girl in this promotional pic. The pair started on radio in Detroit and in the 1930s were regulars on WLS/Chicago; Pete Bontsema ultimately was inducted int
Radio Ink Magazine1 min letti
Radio Ink Magazine
Deborah Parenti dparenti@streamlinepublishing.com Ed Ryan edryantheeditor@gmail.com Brida Connolly bconnolly@streamlinepublishing.com Rob Dumke rdumke@streamlinepublishing.com Alfonso Jones alfonso.streamline@gmail.com Kenneth Whitney kenneth.whitney
Radio Ink Magazine3 min letti
From Reactive To Proactive: Will 2021 Be Different?
As managers often remind, “Telling is not selling.” Those four words are actually an abbreviated reflection of the ancient Greek philosopher Diogenes, who said, “We have two ears and one tongue so that we would listen more and talk less.” It’s been t
Radio Ink Magazine3 min letti
The Advertising Minefield An Orientation Note To A New Client
If you are going to communicate effectively with a person, you need to know something about their beliefs. Most ad writers assume their audiences see and believe as they do. And when they knowingly write to people who believe differently, their writi
Radio Ink Magazine3 min lettiTechnology & Engineering
How To Be Productive Working From Home
When Radio Ink Editor-in-Chief Ed Ryan asked me to write an article for Radio Ink, I told him I’d be happy to — and sarcastically added, “How about a story about going back to the office instead of working from home so I don’t have to work so hard?”
Radio Ink Magazine3 min letti
How We’re Grooming The Kids For Radio
As Radio Ink focuses this issue on the best in radio age 30 and under, I have the privilege to see the best in radio age 22 and under. My role as president of College Broadcasters Inc. (CBI) allows me to see, talk to, and hear from college media stud
Radio Ink Magazine4 min letti
The Hunt For Radio Broadcasting History
Housed in the Hornbake Library on the University of Maryland College Park campus is a treasure trove of history on radio broadcasting in the United States. The Library of American Broadcasting was founded in 1972 as the Broadcast Pioneers Library and
Radio Ink Magazine4 min letti
How To Get Outside The Box
These are the basic principles of Chaotic Parable Ad Writing: 1. Approach your subject from an unexpected angle. 2. Tell two stories at once, using the relationship between two things as a pattern to reveal the relationship between two other thing
Radio Ink Magazine3 min letti
How To Create A Winning Brand
Winning brands have tremendous depth that allows them to conquer the marketplace on a consistent basis. That triumph does not happen automatically. It takes months and sometimes years for them to reach their pinnacle of success. Coca-Cola, Mercedes-B
Radio Ink Magazine3 min lettiTechnology & Engineering
Looking Back & Crystal-Balling The Future
Radio has thrived and survived for the last 100 years. Allow me to count the ways: • Radio is a flexible medium. It requires only the ear’s attention to be fully appreciated. • The technology is ubiquitous, can be contained in a small environment, an
Radio Ink Magazine4 min letti
Is Another 100 Years Possible?
Radio just turned 100 years old on November 2, commemorating that first broadcast on KDKA in Pittsburgh. (We are not going to discuss who was “first” because KDKA and WWJ in Detroit are now both owned by Entercom, so that argument is moot.) Rather th
Radio Ink Magazine5 min lettiTechnology & Engineering
Radio Is Experiencing Its Most Challenging Period
When considering the future, it’s important to start with the past. So let’s begin by realizing that radio is not turning 100 this year. KDKA didn’t broadcast election returns on November 2, 1920. Its predecessor, 8ZZ, did. The recording of the “KDKA
Radio Ink Magazine11 min letti
Kdka: An American Original. But Not The First
One hundred years of broadcasting. It’s been understood as fact. But there are myths associated with a station long believed to be the first radio station to be licensed by the FCC. What’s the real story behind the birth of KDKA-AM in Pittsburgh? It
Radio Ink Magazine2 min lettiTechnology & Engineering
KDKA’s 100 Years, From Its Current Leader
Michael Spacciapolli gained oversight of KDKA upon being named SVP and market manager of Entercom’s Pittsburgh stations in July 2018. Before that, he spent a decade as director of sales for the stations, previously owned by CBS Radio. Spacciapolli of
Radio Ink Magazine37 min lettiPopular Culture & Media Studies
Happy 100th Birthday, Radio
One hundred years is a long, long time. You must be doing something right to survive that long. You must be able to adapt and evolve to survive that long. You must have a strong following to survive that long. Radio is all of that. From the earliest
...o scopri qualcosa di nuovo