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TEA INDUSTRY
PRESENTED BYSUBHALAXMI NAYAK(311SM1016) SUMALIN NAYAK(311SM1017) MADHAWI RAJAN(311SM1019) ARCHANA RAY(311SM1020)
INTRODUCTION
After water, tea is the most widely consumed beverage in the world. It has a cooling, slightly bitter, astringent flavour which many enjoy
India is the second largest producer of tea in the world, and produces around 955.9 million kilograms of tea, accounting for 27.1 per cent of tea produced worldwide It occupies an important role in the Indian economy not only due to its capacity to earn foreign exchange, but also because it impacts the livelihoods of scores of people employed directly and indirectly by the industry Tea is grown in 16 Indian States, of which Assam, West Bengal, Tamil Nadu and Kerala account for about 95 per cent of the total tea production
Plucking
1
Withering
2
5
Leaf is exposed to hot air from air blowers
Drying
Rolling
Put leaf info roller machines which twist, turn & break it.
Oxidation
Leaf is oxidised by exposing it to air in large tray till it eventually turns Black
Others 25%
India 30%
Indonesia 5% Kenya
Japan 5%
UK 6%
India is the largest tea producing and consuming country in the world.
Hindustan Lever Ltd. Tata Tea Ltd. Duncans Industries Wagh Bakri Ltd. Private Label Goodricke Group Ltd. Golden Tips Tea Pvt. Hasmukhrai & Co Girnar Food & Beverages P ltd Sapat Packaging Industries
TYPES OF TEA
WHITE TEA LEAF: White tea does not undergo fermentation is less popular of the tea types. The tea leaf gives colourless liquor, a delicate sweet flavour and a mellow creamy or nutty quality. White tea leaves are the whitish grey buds of the tea plant which are sun dried or steamed. GREEN TEA LEAF: The fermentation of green tea leaves begins with withering, the next step is pan-frying or steaming to prevent fermentation. Once the steaming process is complete, the green tea leaves are cut dried and cured. The health giving properties of green tea leaf are well known.
Contd
OOLONG TEA LEAF: Oolong tea leaves are among the top quality and expensive teas they are cultivated in China and Taiwan. The tea leaves are semi fermented going through a short stint of oxidation. The leaves are reddish brown in colour and the liquor is pale yellow and tea aroma is a fresh floral and fruity with a reminiscent of smoke. BLACK TEA LEAF: Black tea is the most extensively consumed form of tea all over the Globe. Black tea is fermented fully unlike the green tea leaf which is partially fermented. It has bitter sweet and astringent flavour and the tea leaf give dark brown liquor. PU-ERH TEA LEAF: Pu-erh tea is same as black tea, but this form of tea is fermented twice than regular black tea leaves and fermentation then followed by period of maturation till a thin layer of mold forms on the surface. The mold imparts a characteristic soil-like flavor and a strong earthy quality. Puer tea (also called pu-er or pu-erh) is an ancient and rare tea, much loved in China and the only tea for some 'hardened' tea drinkers.
Chakra Gold Three Roses and Top Star Tata Tea Premium Red Label and Taaza Taaza, Super Tata Tea Premium, Kanan Devan and Gemini Agni Sholay
Opportunities
Quality and brand equity, Export Potential, Big domestic market
Threats SWOT
Open global competition, Import of tea, Uncertain price
Weaknesses
No effective cost management,Declining exports
Buyers
Substitute s-Coffee
Name
Age
Sex
Brand
Frequency
Soumya
29
Lipton
3 times
Tapas
28
2 times
Animesh
26
Taj Mahal
Only because I have habits to drink Makes you feel energetic To start good morning Only because I do not like plain milk so I prefer
29 24 25
M M F
HEALTH BENEFITS
Antibiotic effects Anti-cancer properties Increases metabolic rate Possible anti-diabetes effect Boosts mental alertness Boosts immune system Lowers stress hormone levels Effects on bad breath Effects on bacterial and fungal infections Cardiovascular health Antidepressant properties Weight loss and cholesterol
CONCLUSION
Tea is an important part of the daily routine of every genuine from celebrity to low class labor every one need it at least once in a day. It is available in different prices,packs,sizes,flavours,so it is affordable by everyone.
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