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Presented By, Divya Elizabeth Babu

6/14/12

Mercedes-Benz is one of the most well-known and established automotive brands in the world. Founders- Gottlieb Daimler and Carl Benz Mercedes-Benz India is a division of its parent company, Daimler AG. Mercedes-Benz cars officially came to India in 1994 in collaboration with Telco. The company is based in Pune. Mercedes India MD and CEO- Mr. Peter T. Honegg Mercedes-Benz is one of the world's largest manufacturers of trucks.
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Mercedes Benz targets the upper class customers.

The cars leading the sales front were Mercedes C-Class and the E-Class. The cheapest C-Class saw a growth of 72%.

The C-Class and E-Class are assembled locally while others are fully imported from Germany

Mercedes-Benz sells 2,135 cars in Q1 2011

Posts its highest ever monthly sale of 833 units in March 2011 reflecting a growth of 89% over March 2010

Sales and service network: Mercedes-Benz India currently has 22 dealerships across 17
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C-Class 25-30 lakhs. 40-60 lakhs 80-1 crore 30 lakhs. 1 crore 20 lakhs SLS AMG, Rs 2.5 crore Class 70-90 lakhs

E-Class CLS

S-Class

SL-Class-Rs

Mercedes-Benz

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Marketing strategy

Mercedes has unveiled a new slogan - "The best or nothing. part of Mercedes' new strategy to highlight the fact that the company is introducing 16 new models by 2011.

It's

expand its product line up, provide more competitive prices, increase communications with its target market,
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Mercedes Benz E -Class

The

Benz E-Class is the upper level model in the luxury segment. forty and sixty lakhs.

price range between rupees Major Competitors:

BMW Z4, Nissan 370Z Audi Q5

Mercedes

Benz E class Models

Mercedes Benz E250 Diesel Mercedes Benz E250 Petrol Mercedes Benz E350 Diesel Mercedes Benz E 350 Petrol
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The safety features that are available with Mercedes Benz E class include:

ATTENTION ASSIST drowsiness detection system - Integral Safety Concept

PRESAFE

PARKTRONIC

with Advanced Parking Guidance

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Mercedes Benz E Class Updates

On

the occasion of its 125th anniversary launched the special edition of Mercedes EClass The new saloon is available in two variants:
Mercedes E200 CGI BlueEFFICIENCY Mercedes E250 CDI BlueEFFICIENCY.

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Mercedes-Benz E-Class E350 Avantgarde

4 variants available: Mercedes- Price Average (kmpl) Benz EClass E350 Diesel Rs City 7.8 | 47,63,676* Highway 11.5 Diesel Petrol Rs City 6.5 | 47,92,000* Highway 10.0 Petrol Coupe(Petrol Rs 6/14/12 City 7.0 |

Engine

2987cc

3498cc

3498cc

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Specification Details
Tyres

245/ 45 R 17 Turning Radius (meter)

Minimum

5.6
Transmission

Type Automatic Gears/Speeds 7 Gears Displacement Cc 3498 Power (PS@rpm) 272PS @6300rpm
6/14/12 (Nm@rpm) 355Nm

Torque

Thank You

Thank You
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