Action International

A Premier Supply Chain Management

Service Company

marketing logistics manufacturing

SCM Challenges in a Global Company

• Action International – a virtual global SCM

business model
• Core Capabilities
– Integrated Flow Services & DDP Program
– Export DC & Inventory Management
• Case Studies
– Import supply chain integration
– Export supply chain re-modeling
• Our UK / European Advantages
• Our China / Asean Advantages
What can Supply Chain
Management do for us?
 - A true multinational

Action Action
IDS Group
Group Action
Trading Distribution services in Retailing
Sourcing and export- manufacturing, logistics Retail operator and
trading in soft and hard and marketing. A Value- license holder of Some
goods. A supply chain Chain Logistics company products in UK / Europe
management company operating in the UK / / Greater China
serving UK / Europe / Europe and Greater China
China clients

marketing logistics manufacturing

 marketing logistics manufacturing

operates an extensive logistics network,

driving an uninterrupted flow of goods at
maximum efficiency for the lowest cost.

Market segments Service offering

Furniture Bonded warehousing
Building Material Inventory management
Footwear Freight forwarding
Fashion
Multi-modal transportation
Liquor
Retail Specialty warehousing
FMCG Re-labeling and repackaging
Pharmaceutical Customs clearance
Agrochemical Cross docking
Industrial Regional hubbing
Cosmetics Supply chain management
 marketing logistics manufacturing

Marketing is intimately familiar with the fine details of

UK / Asian markets, and distributes all kinds of products.

Consumer Marketing

Extensive coverage Service offering

including hypermarkets,
supermarkets,
convenience stores,
specialty outlets and food
service providers.
Market intelligence
Sales analysis and forecasting
Trade marketing
Category management
Key account management
Merchandising
Advertising and promotion
Billing & collection
 marketing logistics manufacturing

Furniture Marketing

Market and distribute Service offering

office, home, gardening, Product registration
outdoor, tiles, flooring, Sales and support
educational, public Detailing
furniture / building material Seminars
to hospitals, home, store, Exhibitions/workshops
and retail outlets Billing & collection
 marketing logistics manufacturing

The Manufacturing is built on over years of

in-market expertise producing thousands of
world-renowned product lines.
Product Range Product Category Packaging Option
Furniture Liquid Glass/PET Bottles
Building Material Cream Jars
Home & personal care Gel Metal/composite cans
Health & beauty Aerosol Tubes
Food & beverage Powder Pouches
Pharmaceuticals Lotion Strip packs
Tablet Sachets
Capsule Tetra Pak
Juice Drums
Lip balm Cartons
 - global logistics network and
services
• Specializes in managing global supply chains based on
dynamic supply and demand changes
• Provides valued logistics services from manufacturers to
distribution centres or retail points
– Aggregated buying of services from “best-in-class”
providers
– End-to-end information pipeline to drive supply chain
visibility and velocity
– Virtual global logistics network not restricted to any
specific facility or service provider
– Innovative solutions to achieve cost competitiveness
and inventory reduction
 Supply Chain Integration
Management & Co-ordination
of the Global Supply Chains
between Manufacturers and Regional DC/ Retail Outlets

Asia
Shipping Port
Export Frt. Fwd Financing Insurance CustomsDrayage
Lines Services
DC

International Destination
Suppliers International Freight
Markets

Export volume from each port

Order volume from each
of loading, e.g. HK, Shanghai, Buyer Consolidation at
DC/destination
etc. Source

De-Consolidation at
Logistics Model
Destination
Order Processing

Frequency and Schedule Shipment Equipment

of Shipments
Forecast Coverage &
Demand Velocity
Carrier & Network
Strategic locations of Selection
inventory

Storage cost differential

Replenishment Model
 Information Platform for
Integrated Solutions Consolidation Drayage in
Li & Fung Centers in various various De-
Suppliers in various
origins destinations Consolidation
origins
Hub at
Drayage in various Shipping destinations
origins

Send
production
orders Custom
Custom
Consolidate Clearance Destination DCs
Declaration
orders

Import Direct & Trigantic Extranets

Place one
order Update Global Supply Chain
Order & Center
shipment
Management
status,
Transaction platform, product catalogue, and Buyers
inventory suppliers, procedures, self-help manual, query, Accounting receive reports
visibility reports, customer service
receive a single
Buyers invoice
supply chain analysis, inventory
management
Import Supply Chain Integration
• Reduce Leadtime
– 35 days leadtime cut to 5
days
• Reduce Inventory Holding
– 4 month inventory coverage
cut to less than 1 month
– MOQ to 1 case
• Lower pricing, higher margin,
faster response
– Market share from distant #2
to prominent leader in less
than a year
• Supply Chain model impacts
business results significantly
Export Supply Chain Modeling
- Leveraging our infrastructure
 Export Supply Chain Modeling

• Before SCM
Factories in
China

vendor shipments
inter-DC transfer
international shipment
DCs in retail delivery
UK

Markets
Germany Australia JapanSouth Africa U.S.
DC DC DC DC DCs

Wholesalers or Retails
 Export Supply Chain Modeling

• After SCM
Factories in
China

vendor shipments
international shipment
China hub
retail delivery

Markets
UK Germany Australia JapanSouth Africa U.S.
DC DC DC DC DC DCs

Wholesalers or Retails
 Key Export Supply Chain
Initiatives
• Import Direct, Buy Local - low landed cost, high inventory turn,
maintain service level
– Global sourcing and procurement
– Centralized inventory holding and replenishment at Global
Export DC (Hub)
– Optimized consolidation
– Continuous replenishment (Buy less, more often)
– Collaborative global/regional promotion and new product
introduction
• Move costs upstream – improve bottomline and balance sheet
– Lower warehousing handling and storage costs
– Reduce working capital
– Minimize capital expenditure on distribution centres
 Our China Advantage
• Central Hub at
China –
inventory
China holding,
Global Hub consolidation,
labelling,
Europe hub US hub packaging and
palletization
• Destination
DC cross-
docking and
bypass
• Distribute in
International freight China via 34
Vendor delivery IDS
Retail delivery DCs/depots
Thank You!
Hai Qing Hua (Oliver)
GM--Business Development
Air Action International

13925098729
haiqing1@yahoo.com
www.airaction.com

Apt. 602, 21 Yuandao Rd.

Yuexu District, Guangzhou ,
Guangdong , P. R. China,
Postcode: 510000