COCACOLA

Prepared by Click to edit Master subtitle style Ayeasha Akther 602 marketing management

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overview
Introduction Company history Mission and vission Marketing mix 4p for cocacola SWOT analysis of cocacola Main competitor conclusion

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Introduction
Coca-Cola is a carbonated soft drink sold

in stores, restaurants, often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Company of United States since1886.

It is manufactured by theThe Coca-Cola Based on Interbrand's best global brand

2011, Coca-Cola was the world's most valuable brand.

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Company history
On May 8, 1886, a pharmacist named Dr.

John Pemberton carried a jug of CocaCola syrup to Jacobs Pharmacy in downtown Atlanta, where it was mixed with carbonated water and sold for five cents a glass.

Worldwide employees---139,600 Beverages---3500+ Consecutive years with increased

dividends49 200+

Countries where beveragesare sold 6/13/12

Mission and vision

MISSION Our Roadmap starts with our mission,

which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

To refresh the world... To inspire moments of optimism and

happiness...
To create value and make a difference. VISION
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Marketing Mix 4P Of Coca Cola

Product:Pepsi

RC Cola Cola Turka Zam Zam Cola Mecca-Cola Virgin Cola Parsi Cola Qibla Cola Evoca Cola Corsica Cola Breizh Cola Afri Cola
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4p
Price:A two liter bottle of coke cost $2.00

but you can get it on sale for about $.99

Place: Sacramento Coca-Cola Bottling Co.,

Inc. is the exclusive manufacturer and distributor of Coca-Cola, Dasani, Powerade and Minute Maid products in all or part of the 9 California Counties of Sacramento, Yolo, Solano, Sutter, Placer, El Dorado, Amador, Stanislaus and Tuolumne.
Promotion:Coke is transforming about 120

cans into a combination global positioning satellite receiver and cell phone. Those who 6/13/12 find the gadgets will receive prizes but

Promotion of Cocacola in market

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SWOT analysis of Cocacola

Strengths:

1. 2. 3. 4. 5.

Effective advertising campaign Youth sensitivity marketing Collaboration with other companies Worlds largest beverage company Favorite drink

Weakness

1.Not all products are available in all divisions 6/13/12 2. Cost instability

Competitor
Pepsi cola RC cola Inka cola Kola real Carsica cola Thums up

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conclusion
conclusion, Coca-Cola is a successful

product, not only because it has built a recognizable logo and brand name, but mostly because it has managed to position its brand in a way that takes advantage of all the elements of marketing mix, i.e. product, place price and promotion/distribution. In doing so, it achieves to develop a brand personality and distinguish itself from competition, while offering consumers a clear view of its brand values. This leads to increased brand loyalty and satisfaction. 6/13/12

sources
^ "Brand Fact Sheet". Coca-Cola official

website. 2008-12-01. http://www.virtualvender.coca-cola.com/ft/index . ^ Houpt, Simon (October 4, 2011). "Apple cracks Interbrands best global brands top 10 list". The Globe and Mail (Toronto). http://www.theglobeandmail.com/news/technolo . ^ Geuss, Megan (October 2010). "First Coupon Ever". Wired 18 (11): 104 ^ "Coca Cola Inventor was Local Pharmacist, Colu . http://files.usgwarchives.net/ga/muscogee/phot 6/13/12 . Retrieved 2011-03-13. ^