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  • Non Traditional Branding

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    GargiNM
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    Employer Branding Non Conventional / Non Traditional Branding Tools Rationale behind EB Sources of Message INTERNAL Formal Human Resources Public relation system Leaders EXTERNAL Informal Culture Influence Perceptions Consequences Employee Psyche Psychologic al Contract Employee Interpretations Brand Image Employee Brand Image Advertising and PR Customer Feedback Turnover EMPLOYEE Turnover Satisfaction EMPLOYEE Service Satisfa cation Customer Quality Retention Customer Word of Retention Mouth n Communicatio Mouth

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    Employer Branding Non Conventional / Non Traditional Branding Tools Rationale behind EB Sources of Message INTERNAL Formal Human Resources Public relation system Leaders EXTERNAL Informal Culture Influence Perceptions Consequences Employee Psyche Psychologic al Contract Employee Interpretations Brand Image Employee Brand Image Advertising and PR Customer Feedback Turnover EMPLOYEE Turnover Satisfaction EMPLOYEE Service Satisfa cation Customer Quality Retention Customer Word of Retention Mouth n Communicatio Mouth

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PPTX o leggi online su Scribd
    Segnala contenuti inappropriati
    84 visualizzazioni12 pagine

    Non Traditional Branding

    Caricato da

    GargiNM
    Employer Branding Non Conventional / Non Traditional Branding Tools Rationale behind EB Sources of Message INTERNAL Formal Human Resources Public relation system Leaders EXTERNAL Informal Culture Influence Perceptions Consequences Employee Psyche Psychologic al Contract Employee Interpretations Brand Image Employee Brand Image Advertising and PR Customer Feedback Turnover EMPLOYEE Turnover Satisfaction EMPLOYEE Service Satisfa cation Customer Quality Retention Customer Word of Retention Mouth n Communicatio Mouth

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PPTX o leggi online su Scribd
    Segnala contenuti inappropriati
    di 12

    Non Traditional

    Branding
    GARGI AJAY
    PULKIT
    Traditional Branding

    The thin line of


    Non Traditional Branding
    Tools
    • Parties
    • Organizations/Clubs
    • Exclusive Branding
    • Movie Branding
    • Blogs – Celebrity Blog
    • Web 2.0
    • T-shirt TV
    • Guerilla Graffiti
    • Viral – Web games
    • Theme Parks
    • Museums , Gallery
    • Flogos
    “The empires of the future will be the empires of the
    minds”
    -Winston Churchill

    Employer Branding
    Non Conventional/ Non
    Traditional
    Branding Tools
    Rationale of EB
    Sources of Message
    Perceptions Consequences
    INTERNAL
    Formal •Turnover
    •Human
    Employee •Employee
    •Turnover
    Resources Employee
    •Public relation Psyche
    Interpretations Satisfaction
    •Employee
    system Brand •Service
    Satisfaction
    •Leaders Image Quality
    •Service
    Employee
    EXTERNAL
    Informal •Customer
    Quality
    •Culture Psychologic Brand
    al Retention
    •Customer
    •Influence Image
    •Word Of
    Retention
    Contract
    Mouth
    •Word Of
    Advertising &
    Communicatio
    Mouth
    PR n
    Communicatio
    •Customer n
    Feedback

    Feedback
    Employer Brand of The Year 07-08 1st Runner Up :
    HDFC Bank
    Rationale behind EB

    Runner Up: Infosys


    Employer Brand of The Year 07-08 2nd
    E
    m
    pl Positive Superior
    o EB Talent
    y Recruitment
    er
    B
    ra
    n ORGANISATION
    d
    of
    T
    h
    e
    Y Better Better
    e Business Employee
    ar Performanc Performance

    Employer Brand of The Year 07-08 3rd Runner Up :


    Realigning Perspectives…
    Custome Employe
    es

    Employment
    Product Experience

    Strengt
    Customer h of
    Satisfaction Employ

    Convention EB
    al Branding

    ………he/she stops being an EMPLOYEE for life and becomes


    ‘EMPLOYABLE' for life
    EB Eco-System
    EB Traditional Tools
    • Contests • Other perks
    • Mentoring Program • 360o Feedback Appraisal
    • Parties/ Offsite Team building system
    events • Performance Awards
    • Training and Development • Flexi timings
    • Special Services – Travel • Company Buses
    Desk, Investment Desk etc, • Employee
    Book/Video/Data library Insurance/Healthcare
    • Club Memberships • CSR Activities
    • Challenging Profile/work • ESOPS
    • Variable Allowances
    • E-learning portals
    And many more…..
    EB Non Traditional Tools
    • Comnet
    • Levels for idea generation/Shadow
    Boards
    • Junior Chairman Boards/Young
    Executive Boards
    • Exclusivity Branding
    • Diversity Branding
    • Sending employees for higher studies
    to Ivy league schools
    Recommendations
    1) The Super-Bowl model... At the IPL
    2) And talking about IPL...Reserving 5%
    of the seats in the stadium for
    employees(Different from corporate
    stands)
    3) A day at my organisation... For
    college students!
    4) Re-designing Godrej’s Model of YEB.
    Adding 3 more bands of
    executives.(Red, Blue and Purple
    THANK YOU
    We hope we bridged the G A P!!!

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