All my bags are packed, Im ready to go for travelling...

But, Where??? How???

Prepared for
Mohammad Salahuddin Chowdhury, ACA Course Instructor Department of Finance University of Dhaka

Introduction to Group 5

Topics to be Covered
Journey begins Market description and Analysis Marketing Approach Managerial Arrangement Financial Aspects Risk Analysis and Remedies In a nut shell

Journey begins Market Description and Analysis

Presented By Raj Shuva Narayan Chowdhury Roll: 14- 002

Zubairia Khan Roll: 14- 050

WHY CHOOSE HUES OF AMBER?

Planning and taking care of the trip from the very beginning till it lasts as per the customer demand Quick response of the most promising and knowledgeable employees

Best service at a competitive price with personal care in a professional approach

Hues of Amber is a complete tourism solution which enables the travelers to enjoy hassle free holidays which hardly any one provides.

Guided tour; adding new flavors of experience with various arrangements

MARKET DESCRIPTION & ANALYSIS

Demographical and behavioral segmentation

CUSTOMER PROFILE

Amount of disposable income

Time Preference

Site Preference

Geographical position Belonging Institution Educational Status Creative individuals

MARKET DESCRIPTION & ANALYSIS

INSTITUTIONAL AND BUSINESS NEEDS BEHAVIORAL SEGMENTATION

DEMOGRAPHICAL AND

Age

Urban People

Income Level

Inbound Tourists

FACTORS IN CONSIDERATION
A linguistic link with English speaking countries

The historical
links to India, Pakistan and England

The geographical proximity to markets

The climatic travel season in Bangladesh

Influenced by several factors when choosing Bangladesh

Personal relationship to the expatriate community

Market Descriptions

Presented By Md. Farhad Ullah Chowdhury Roll: 14- 070

WHAT DOES STATISTICS SAY?

In January
China, Pakistan, Japan, Canada, Nederland, Sweden,Sri Lanka Germany, NewZealand, Denmark India Singapore UK and USA Indonesia Thailand and France Korea, Australia. Taiwan, Nepal, Italy, Bhutan, Switzerland, Philippines

In March In May In June In July

In August In September In November

THE EXPATRIATE COMMUNITY

Australia, Bhutan, Brunei, Canada, China, Denmark, Egypt, France, Germany, India, Indonesia, Italy, Iran, Japan, Kingdom of Saudi Arabia, Korea( South and North) Kuwait, Malaysia, Morocco, Myanmar, Nederland, Nepal, Norway, Pakistan, Palestine, Poland, Russia, Singapore, Sri Lanka. Sweden, Switzerland, Thailand. Turkey, UK, United Arab Emirates, USA and Uzbekistan

SEGMENTATION ON SITE PREFERENCE

Towns and Cities Countryside Seaside

SEGMENTATION ACCORDING TO TIME

MARKET COVERAGE
Historical Places

Adventurous Places

POLITICAL INFLUENCES

Site Preferences Competitive profile Distributional Pattern

PRESENTED BY RIFAT IBN FERDOUS 14-158

COMPETITIVE PROFILE
Charming South East: (Package 01) Beauty of Beaches: (Package 02) Splendid North East: (Package 03) Flora & Fauna:( Package 04) Heritage of the North West:( Package 05) Day Long Tour: (Package 06)

How Different?
Advantage of Price Quality SPECIALIZED SERVICES

OTHER OFFERS
Guided Tour Transportation Accommodation Breakfast

Country wide tour for Bird Lovers

Study Tours

Country wide Tour of Archeological Site

Honeymoon Package

DISTRIBUTION PATTERN
1. Booking from our head office in 100 Dilkusha Commercial Area, Motijheel, and Dhaka-1000 {must be at least 24 hours before boarding} 2. Booking by telephone {must be at least 24 hours before boarding} 3. Booking in our website {you will get feedback on availability}

Marketing Strategy
PRESENTED BY HANAN FARIYEL 14-040 MEHNAZ TABASSUM ROLL: 14- 160

Marketing Strategy
Covering 40% of the market by only and only means of Quality & Customer Satisfaction.

Year:2013
Year: 2012 15% 18% number of tourists

Year:2011
10% number of tourists 41035

number of tourists
60858

75778

Mission: Year 2011

Web portal

Social Networking Websites Facebook own website Twitter

Internet Companys
Social Networking Websites

Dhaka News papers: Radio Channels

Advertisement (newspaper Chittagong Magazines) Print media Television &

Prothom Alo, The Daily Star etc Syhlet

Year 2011 Magazines: Canvas, Mirror

KhulnaTelevision Radio Rajshahi

With discount offer

Road Show

Mission: Year 2012

Web portal Social Networking Websites & Hotels Advertisement Print media (newspaper Magazines)
Bill board

Food court

Year 2012 Radio

Television
Food court & Hotels

Bill board

With discount offer

Mission: Year 2013

Web portal

Social Networking Websites Print media (newspaper

Advertisement

Magazines)
Bill board

Year 2013 Television Radio

Transportation companys

With discount offer

Website & Management PRESENTED BY SHAZIA AFRIN 14-100

MANAGEMENT CONCERNS
Approach of handling activities
Central Management Area Managers Website Management

Our Website
Company Info About The Company Stakeholders Future Plans

Package
info

Available package & offered price Other services

Related news for the Bangladesh & other people countries' news

Financial Aspects

Presented By Fayaza Rahman Eva Roll: 14- 120 Sayeda Risat Tanfy Roll: 14- 156

Year 01

Year 02

Project time line

Year 03

Year 04
Year 05

Accounting and financing procedure

Sales margin: 15%

10% Straight line depreciation rate

Declare dividend after the year 2013

From private to public

Tax

Sources and allocation of funds

Start up funding
Total fund required Source of paid up capital Company registration and other paper costs Capital financed by debt Percentage of shares held by the management BDT 28200000.00 BDT 22560000.00 BDT 50000.00 BDT 5640000.00 40%

Capital structure
2011 Equity debt 80% 20% 2012 60% 40% 2013 60% 40% 2014 60% 40% 2015 70% 30%

Fixed cost

Variable cost

Office rent salary Utilities

Commission of guides

Tk 500 per day for foreign tourists and tk 150 per day for local people

Maintenance
Interest expense Depreciation Insurance expense
Others

5% of total expenditure before interest and tax.

Summary of projected financial statements

120000000

100000000

80000000 amount in BDT

60000000

40000000

20000000

0
net income cash balance total asset and liability

2011 5200000 28200000

2012 4943628.288 9443628.288 50593628.29

2013 505735.5377 9559363.826 50709363.83

2014 6305164.457 16474528.28 100000000

Risk and Remedies

PRESENTED BY MOHAMMAD RONY 14- 022

In a Nut- shell
Strengths
1. Market leadership

Weaknesses
1.Seasonality 2.Inability to serve low income customers

2. Innovative services
3.Efficient management 4. Flexibility

SWOT Analysis

Opportunities
1.Penetrating foreign markets 2.Exapnding market share through extensive marketing

Threats
1. Duplication of services by competitors

2. Instability of the socio political environment

Risk Factors
Services would Macro be rendered Economical internationall Change y

Govt. policy change regarding Internet transaction

Political Unrest Legal policies and regulations for technology

REMEDIES