RETAIL

The word retail is, in fact, derived from the French word retailer, which means to cut off a piece or to break bulk.A retailer may be defined as a dealer or trader who repeatedly sells goods in small quantities.

RETAIL INDUSTRY
The growth of retail revenues in India is impressive by any yardstick a steady 25

percent per annum for the past decade with no signs of slowing down. "Retailing is one of the oldest business activities in India. But until the liberalization and deregulation of the Indian economy in the 1990s, it was dominated by small one-man retail units. However since the past five years, it has become more structured and formalized and is moving towards international standards. Today, the organized retail sector is an industry.

 The share of retail trade in the country's gross domestic

product (GDP) was between 810 per cent in 2007. It is currently around 12 per cent, and is likely to reach 22 per cent by 2010. 100 per cent FDI is allowed in cash-and-carry wholesale formats. Franchisee arrangements are also permitted in retail trade. 51 per cent FDI is allowed in single-brand retailing.

Evolution Of Indian Retail

Historic/ Rural Reach Traditional/Pervasive Reach Government Supported Modern Formats International Exclusive Brand Outlets Hyper/Super markets Department stores Shopping Malls PDS outlets Khadi stores Cooperatives Convenience Stores Mom and Pop/Kiranas Weekly Markets Village Fairs Melas Source of entertainment Neighborhood stores Convenience

Shopping Availability/ experience/ Low costs/Distribution Efficiency

Evolution Of Indian Retail

Informal retailing Sector
Typically small retailers.

Formal Retailing Sector

Typically large retailers

Evasion of taxes
Difficulty in enforcing tax collection mechanisms No monitoring of labor laws.

Greater enforcement of taxation mechanisms

High level of labor usage monitoring

Growth Drivers for Organized Retail

Reasons for the fast Growth of Retail Companies in India

Existing Indian middle classes with an

increased purchasing power Rise of upcoming business sectors like the IT and engineering firms Change in the taste and attitude of the Indians Effect of globalization Heavy influx of FDI in the retail sectors in India

Why FDI?
A. Improve competition B. Develop the market C. Greater level of exports due to increased

sourcing by major players D. Investment in technology E. Better lifestyle

o o o o o

Greater level of wages paid by international players usually More product variety Newer product categories Economies of scale to help lower consumer price Increased purchasing capacity of consumers

COMPANY PROFILE
Flagship company of Future Group Founder and Group CEO, Mr. Kishore Biyani Company operates over 12 million square

feet of retail space Over 1000 stores Across 71 cities in India Employs over 30,000 people.

ROAD TO SUCCESS
Incorporated on the 12th October, 1987 under

the name of Manz Wear Private Limited. on 20th September 1991, it was converted into a Public Limited Company under the name of Manz Wear Limited Pantaloon Fashions (India) Limited with certificate of incorporation dated the 25th September.

 In 1994, The Company launched a new brand

of shirts called `John Miller

In 1998, the Company introduced Shrishti

range of Salwaar Kameez.

The name of the Company was changed with

the approval of the Members to Pantaloon Retail (India) Ltd. In 1999

Corp Established in 1998 as part of the Tata Group, Trent Ltd. operates Westside started in the year 1991 More than 50 Westside stores established in Shoppers Stop has various cities and states 27 stores in 12 cities of India in India
K Raheja Group

 Part of the Landmark

Launched in January

Group, a Dubai based retail chain. began operations in 1999 with its first store in Chennai. Around 20 stores across India

1998, Part of the Rajan Raheja group. Around 25 stores in India

RESEARCH METHODOLOGY
SCOPE OF THE RESEARCH
Some stores of New Delhi and Noida

DATA COLLECTION
Primary Data With the help of Questionnaires

SAMPLE SIZE
100 Respondents

POPULATION
Customer of Lifestyle/Fashion segment of retail stores in

Delhi and Noida

OBJECTIVES
To compare the various stores under the

Lifestyle segment To find out which stores customers visit for different purposes (Mens wear, women wear, and kids wear) To find out the store considered best on the basis of membership benefits To find out the best store among the 5 stores on the basis of product and service quality To suggest means of improving shoppers experience by enhancing the deliverable parameters

44% Male Female 56%

AGE GROUP
4% 4%

41%

Less than 18 years 18-25 years 25-40 years 40 years and above

51%

MONTHLY FAMILY INCOME

(In Rs)

21%

29% 15-30 thousand 30-50 thousand 50 thousand and above

50%

OCCUPATION
2% 28% 31% Student Businessman Professional Govt Service Private Service 4% 21% 14% Housewife

How frequently do you shop for garments?

On spec ific oc c a sions, 3 At lea st onc e a week, 10

Only during sa les period, 4

At lea st onc e in 2 months, 27

At lea st onc e a fortnig ht, 20

At lea st onc e a month, 36

Out of the following stores which Lifestyle store are you most likely to visit when looking for:

46

37

24

10

Pantaloons

Shoppers Stop

Lifestyle

Westside

Globus

Women's Wear
37 25 24

15
11

Pantaloons

Shoppers Stop

Lifestyle

Westside

Globus

10 9

Kid's Wear
7 7

Pantaloons

Shoppers Stop

Lifestyle

Westside

Globus

When you think of shopping, which factors out of following have importance in your decision

51

28

11 4 6

Pantaloons

Shoppers Stop

Westside

Globus

Lifestyle

47

18 10 7

18

Pantaloons

Shoppers Stop

Westside

Globus

Lifestyle

35 27

25

Pantaloons

Shoppers Stop

Westside

Globus

Lifestyle

38

22

19
13 8

Pantaloons

Shoppers Stop

Westside

Globus

Lifestyle

34 32 18

Pantaloons

Shoppers Stop

Westside

Globus

Lifestyle

43

21 16 9

Pantaloons

Shoppers Stop

Westside

Globus

Lifestyle

49

12 7 3 2

Pantaloons

Shoppers Stop

Westside

Globus

Lifestyle

Ease Of Alter/Exchange
36

21 19
11 8

Pantaloons

Shoppers Stop

Westside

Globus

Lifestyle

39 29 19

8
4

Pantaloons

Shoppers Stop

Westside

Globus

Lifestyle

Rank the Sales Personnel of these stores on the basis of attentiveness, appearance and knowledge of product
3.76

3.47

3.51

1.64 1.50

Pantaloons

Shopper's Stop

Westside

Lifestyle

Globus

Rank the stores on the basis of these services

You are a member of which companys customer loyalty programme

70 60 50 40 30 16 20 10 0 Pantaloons Shopper's Stop Westside Lifestyle Globus None 15 7 50 43 63

Is there any being a member

benefit

of

19%

Ye s No

81%

Which one is best on the basis of membership benefits

Globus 11% Lifestyle 19% Pantaloons 28%

Westside 6% Shoppers Stop 36%

Globus 10% Lifestyle 22% Pantaloons 36%

Westside 4% Shoppers Stop 28%

 It was found that, the preference of customers in the

Kids section does not vary too much. Because of availability of similar brands in all stores. Most of the respondents said that pantaloons is most consistent in quality followed by Shoppers stop It was found that, the preference of customers in the Kids section does not vary too much. Because of availability of similar brands in all stores. It was found that most of the respondents said that Pantaloons provides maximum value to their money

 In the survey, maximum of the respondents said that

Lifestyle is having best Store Ambience It is found out that, most of the respondents preferred Shoppers Stop for providing maximum membership benefits followed by Pantaloons It is found out that Pantaloons is considered best on the basis of advertisement & communication in the market ank followed by Lifestyle on 2nd rank.

Findings
On

contd.

the basis of appearance, attentiveness and knowledge of product of their Sales personnel Shoppers Stop got 1st rank and Lifestyle got 2nd rank followed by Pantaloons It is found out that On the basis of Waiting area provided by different Lifestyle stores, Shoppers stop got the highest rFrom the research it is found out that Location of the Store is the most important factor considered by the customer in their shopping decision Pantaloons stands 1st among all for providing clean drinking water to the customers. Shoppers stop got 2nd rank followed by Lifestyle on 3rd rank.

 It is found out that maximum respondents were having

membership cards of more than 1 or 2 stores. 63 respondents were having membership card of Shoppers stop and 50 respondents were having membership card of Pantaloons On the basis of membership benefits, 36% of the respondents said that Shoppers stop is the best, while 28% respondents said that Pantaloons is best. 36% of the respondents have favored Pantaloons as the best Lifestyle store, 28% of the respondents have favored Lifestyle as the best store under this retail format

Evolution of Indian retail

Historic/Rural Reach Traditional/Pervasiv e Reach Government Supported Modern Formats/ International

Exclusive Brand Outlets Hyper/Super Markets Department Stores Shopping Malls PDS Outlets Khadi Stores Cooperatives Convenience Stores Mom and Pop/Kiranas Weekly Markets Village Fairs Melas
Source of Entertainment Neighborhood Stores/Convenience Availability/ Low Costs / Distribution Shopping Experience/Efficiency