BRIC

BY:APRAJITA SHARMA

HISTORY

Came into existence in the year 2001 as BRIC NATIONS. Entry Of South Africa. The group was renamed BRICS with the "S" standing for South Africa. Today these countries taken together would account for around 40 % of World Population & 25 % of Global Land.

BRIC-EMERGING ECONOMIES

New markets. Globalization. Natural Resources. Trade. Financial Contributions.

INFLATION
In India (60%) and Brazil (44%) especially prices are expected to climb. - IBR INDIA BRAZIL

CHINA

RUSSIA

Interest rates has raised 13 times in 19 months.

Inflation Inflation remains at peaked at 6.6% (4.5 6.4% %)

The rate will above 6%.

FINANCE
BRIC G7

Working capital Long term finance

33%
32%

19%
30%

35% of BRIC businesses say they support the US dollar as the global reserve currency. Full support is strongest in Brazil and India. Weakest in China and Russia

EMPLOYMENT

In 2011 45% of businesses increased staff levels (further 41% in 2012). 22% of business leaders in the G7 boosted staff levels (26% expect to do so in 2012). Businesses in the BRIC economies are faced with a shortage of skilled workers.

MARKET OPPORTUNITIES & CHALLENGES

OPPORTUNITIES

CHALLENGES

Increased foreign direct investments. Huge investments in infrastructure. Technology up gradations. Increased Employment. Leading Economy.

Natural disasters.

Weak infrastructure.
Corruption. Inflationary Pressure.

CRITICISM

BRIC projections are based on the assumptions that resources are limitless and endlessly available. China is in a league of its own compared to the other BRIC countries. India's relations with its neighbor Pakistan.

Human rights and democracy.

Issue of population growth.

CULTURE & WORK STYLES IN BRIC COUNTRIES

BRAZIL

Brazils culture is a friendly. Conversations are lively. WORK ENVIRONMENT

Modern companies are using lower height walls to promote interaction. Organizations are expected to provide transportation and meal.

CONT..
RUSSIA

Business leaders are now making their own decisions. Being too independent is considered as negative. WORK ENVIRONMENT

Managers prefer to sit in private offices. First impressions and image are important. Russians consider the workplace to be their second home.

CONT..
INDIA

Indian organizations tends to be more people-driven than process-driven. Loyalty & Friendship is important.
WORK ENVIRONMENT

The typical workstation in India generally consists of a work surface & partitions. Some companies are using a combination of open & closed area

CONT..
CHINA

The group is much more important than the individual. Those in superior positions have authority over those below them.
WORK ENVIRONMENT

Employees expect & respect a strong leader. Trust are important in the workplace.

THANK-YOU