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THE FOOD PROCESSING SECTOR IN INDIA

An Industry Profile from McG


- A Demopack of Select Slides -

Madras Consultancy Group, Chennai

Contents*
Food Industry in India : An Overview Processed Food Industry : Indian Scenario Processed Food Industry : Major Sectors

Fruits & Vegetables


Fish, Meat & Poultry Milk & Dairy Products Bakery Products Chocolates & Confectionery Packaged / Convenience Foods Alcoholic Beverages, Soft Drinks & Branded Water Profiles of Major Players Financials of Major Players Government Initiatives & Recent Developments Food Regulation & Control

* Note : This demo pack has only a few select slides of the contents

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The Indian Food Sector : Introduction


India is one of the major food producers in the world The food sector contributes to about 28 % of Indias GDP In terms of world ranking India stands : 1st in the production of Cereals, Milk & Livestock population 2nd in producing Fruits & Vegetables Ranks amongst the top 5 in producing Rice, Wheat, Groundnuts, Tea, Coffee, Tobacco, Spices, Sugar & Oilseeds Total market for food products Of this, processed food Rs. 2,500 Bn. Rs. 1,400 Bn.

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Fruits & Vegetables Processing : Capacity & Production (000 tonnes)


2500

2000

1500

1000

500

0 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002

Installed Capacity

Production

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Fruits & Vegetables Processing Introduction


India is the worlds 2nd largest producer of fruits & vegetables (next only to China) Total cultivated area of fruits & vegetables is around 12 Mn. Hectare (i.e. 7% of total cultivation area) Main fruits produced in India are Mango, Banana, Citrus, Guava & Apple ; these account for almost 75 80% of total fruit production The country produces around 140 Mn. tonnes of fruits & vegetables p.a. & accounts for about 10 % of the global production in fruits & about 13.7 % of global production in vegetables India produces over 60 % of worlds mangoes & 12 % of worlds bananas 30 % of fruits & vegetables go waste due to lack of proper processing & packaging

Only 2 - 3 % of the produce is processed in India as against Malaysia at 83 %, Thailand - 72 % & Brazil - 70 %
No. of fruits & vegetables processing units : 5200

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Fruits & Vegetables Processing : Processing Pattern - Global


Country Malaysia South Africa Philippines Thailand Brazil USA India % Processed* 83 80 78 72 70 65 2-3

* percentage processed out of total production of fruits & vegetables


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Sea Food Processing Units in India

State

No. of Units

Kerala Gujarat Andhra Pradesh Tamil Nadu Maharashtra West Bengal

124 56 55 48 41 36

Orissa

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Poultry Meat : Market Size

The poultry meat processing industry is still in its nascent stage Around 97 % of poultry meat in India is consumed in the fresh form Only 3 % or about 23,000 tonnes is processed at present

Western Hatcheries (part of the Venkateswara Group) were the first to set up a poultry processing unit in India (1986)
Top 10 major players contribute for 95 % of total processed poultry meat market

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Milk & Dairy Products : Industry Structure


State co-operatives & privately owned Indian companies dominate the liquid milk sector

India has around 70,000 village dairy co-operatives, 22 cooperative dairy federations at state level & 170 milk producer unions at district level

Infant Milk Food, Milk Powder, Whitener, Condensed Milk, Malted Milk Food, Butter, Cheese, Ice Cream and Ghee are the major value added products from the Indian dairy sector

Gujarat Cooperative Milk Marketing Federation Ltd. (Amul) and Nestle are the leading players in the value-added segment

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Malted Milk Food : Major Players & Market Share (2001 - 02)
19%

12%

69%

GlaxoSmithKline Consumer Healthcare

Cadbury India

Others

In 2000, GlaxoSmithKline Beecham acquired Health drink brands Maltova & Viva from Jagatjit Industries

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Ice Cream : An Overview

Total Market Value Contribution from organised sector Growth Rate

Rs. 10 Bn. Rs. 6.5 Bn. 18 - 20 %

Per capita consumption of ice cream in India is around 250 ml. against 22 litres in the US, 18 litres in Australia, 14 litres in Sweden & 5 litres in the UK This market is dominated by a few large players & a number of regional players

There are a sizable number of players in the unorganised sector

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Biscuits : Major Players & Market Share


Nutrine 4% SmithKline Consumer 8% Bakeman's 10% Kwality 4% Others 4%

Britannia 40%

Parle 30%

Britannia is the market leader in value terms; however, Parle has higher share in terms of volume

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Chocolates : Major Types & Brands


Type Brand

Moulded chocolates

Dairy Milk, Truffle, Amul Milk Chocolate, Nestle Premium, Nestle Milky Bar, Nestle Classic 5 Star, Perk, Kitkat, Picnic, Munch Gems (Cadbury), Nutties, Marbles (Nestle)

Count lines Panned products

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Potato Wafers (Crisps) : Market Size


The market has a few national brands, a large number of regional brands and a vast unbranded segment

The market for potato wafer is estimated at around Rs. 26 Bn.


Of this, branded potato wafer (organized sector) contributes to around Rs. 7.5 Bn. Frito Lays (subsidiary of Pepsi Foods) is the market leader in the organised potato wafers market In the last 4 - 5 years the market for branded wafers has been growing at 12 - 15 % While export market is estimated at around Rs. 14 Mn., import is almost nil

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Beer : An Overview
Market value of Beer industry is estimated at Rs. 22 Bn. (2002-03) Annual consumption of beer 80 Mn. Cases

Growth rate

8 - 10 % p.a.

United Breweries (UB) is the market leader of Indian brewery industry with around 40 % market share Based on the content, beer is further classified as : Mild / Diet Beer Lager Beer Strong Beer ( 5 - 8 % alcohol) ( 8 - 13 % alcohol) ( 13 - 14 % alcohol)

Draught Beer

( fresh keg beer)

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Fruit Drink Market : Major Players & Brands


Company Parle Agro Godrej Foods Hindustan HP Agri Brand Frooti, Appy Jumpin, Real Grapy HPMC Products Mango, Apple, Lime, Guava, Pineapple Mango, Apple, Lime, Guava, Pineapple Red Grapes, Foods, Litchi etc. Apple Apple juice

Mohan Meakins Gold Coin

Modern Foods
Pepsi Food NAFEED MIDCL * Coca-Cola

Rasika
Slice Nafed NOGA Mazaa

Mango, Guava
Mango Apple, Mango, Guava, pineapple, Orange Pineapple Agro Mango

* The Maharashtra Inds. Development Corp. Ltd.

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Fruit Drink Market : Major Players & Brands


Company Parle Agro Godrej Foods Hindustan HP Agri Modern Foods Pepsi Food NAFEED Brand Frooti, Appy Jumpin, Real Grapy HPMC Rasika Slice Nafed Products Mango, Apple, Lime, Guava, Pineapple Mango, Apple, Lime, Guava, Pineapple Red Grapes, Foods, Litchi etc. Apple Apple juice Mango, Guava Mango Apple, Mango, Guava, pineapple, Orange Pineapple Agro Mango

Mohan Meakins Gold Coin

MIDCL Coca-Cola

NOGA Mazaa

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Madras Consultancy Group
VI - 2, Habib Complex 3, Durgabai Deshmukh Road R. A. Puram, Chennai 600028, India Tel : 91 (44) 24939161 / 24936321 Fax : 91 (44) 24934862 email : mcg@vsnl.com www.indianindustryprofiles.com www.consultmcg.com
Copyright MadrasConsultancyGroup2004. All rights reserved

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