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PREPARED BY. KISHAN GUPTA DHARMIN BHIKADIYA MEHUL THAKKAR MARUTHU PANDIAN
CONT
Hero Motocorp Forms Strategic
Parternership With Erik Buell Racing of USA Hero motocorp reported 15% growth in sales in FY 12 Hero motocorp gains on buzz it ties up with Austrian firm to make its own engines. Hero motocorp in talks to buy Ducati
GROWTH TRAJECTORY
18
16.56 16 14 12 10 8 6 4 2 0.55 0 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 (10 months) 1.6 3.414 5.512 6.006 7.153 9.9 11 16.8
12.713
Strength
SWOT ANALYSIS
1. Huge brand equity and one of the biggest players in the two wheelers Indian market 2. Excellent R&D, and wide variety of products in every segment. 3. Excellent distribution, over 3000 dealerships and service centers 4. Good and excellent rebranding from Hero Honda to Hero Moto Corp Weakness 1. Absence in the premium bike segment 2.High imports for its spare parts i.e. over 30% imports 3. Most of the products have similar features and low on design and innovation Opportunity 1.Two-wheeler segment is one of the most growing industries 2.Export of bikes is limited i.e. untapped international markets Threats 1. Strong competition from Indian as well as international brands 2. Dependence on government policies and rising fuel prices 3. Better public transport will affect two-wheeler
PRODUCTS
PRODUCT STRATEGIES
Variance In Product Line Up Average Products Fuel Efficient Product New Aggressive Products Class Innovative Products
MARKETING STRATEGIES
Promotions Advertising Brand Ambassadors CSR Core Products
FINANCIAL STRATEGY
Reduce material cost Invest 4500 Cr. For Plant Development Open new plant Corporate sales
TACTICS
Festival Offers Limited Editions New Product Launching in Festivals
COMPETITORS
1. Yamaha 2. Bajaj Auto 3.TVS 4.Suzuki 5. Harley Davidson 6. Royal Enfield 7. Ducati
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