FLORICULTURE

Presented by,
Bibhuti Bhusan Pradhan Bijay Ram Peeyush Pattanaik Soumya Ranjan Bhoi Surjeet Singh Rajnish kumar Sanjay kumar

Cultivation and marketing of flowering plants, garden-bedding plants, cut flowers under suitable conditions. Consistent increase in demand for flowers for various purposes making floriculture one of the prospective businesses. In India we can get perfect climatic conditions for profitable floriculture business.

Primary Objective To capture the maximum market share and become profitable in the rose business within India Sub-Objective To build reputation in the flower industry as the best quality provider To provide employment opportunities To export roses to prospective countries in future.

The country's share in the world trade of fresh flowers is 0.40-0.50% as compared to Netherlands 65%, Columbia 12%, Italy 6%, Israel 4 %, Kenya 1% and other countries 12%. Demand for cut flowers, especially roses, is growing tremendously in India, as more and more people are becoming aware of the beauty of flowers as decorative items. Flowers are perishable products with a limited life span. Without any life enhancing treatment, its shelf life is three days to four days maximum Investments in this sector considerably low when compared to other developed countries like Western Europe, Japan and USA.

New seed policies formulated for the import of planting material of international varieties. Financial support upto 50% for pre-cooling and cold storage units, packaging material. National Horticulture Board, Ministry of Agriculture and Agricultural and Processed Food Products Export Development Authority (APEDA), NABARD are responsible for export promotion and development of floriculture in India Assists and facilitates the setting up of Agro Export Zones (AEZ) in association with State Governments for purpose of providing access to international markets.

Odissa Government incentives

Agricultural Promotion and Investment Corporation of Orissa Limited (APICOL) Government of Odissa extends financial assistance in shape of Capital Investment Subsidy (CIS) @ 20% of the capital cost (excluding cost of land) subject to a maximum limit of Rs. 20.00 Lacs against each Commercial Agri Enterprise. Person with technical qualification is eligible for additional 10% CIS. However, the total maximum ceiling of CIS payable to an enterprise shall not exceed Rs. 20.00 Lacs.

Dealing with production, marketing and finally selling varieties of rose flowers which can be put to various uses like for decoration and perfuming purposes. ALLOCATION OF RESPONSIBILITY Bibhuti Bhusan Pradhan- Director & Operation department Bijay Ram Production head Peeyush Pattnaik- Finance department Soumya Ranjan Bhoi Human Resource department head Surjeet Singh- Marketing department Rajnish kumar - Finance head Sanjay kumar Sales department

In Khurda, Orissa( 22 km from Bhubaneswar) Land Area- 3 acre In Consultation with the local gardening center and florist we are producing following types of roses:Red Rose, Pink Rose, Orange Rose, White Rose, Yellow Rose, Black Rose, Lavender Roses, Miniature Roses, Climbing Rose, Floribunda.

Sunlight of Min. 6 hrs per day Day temperature 15-28 degree C & Night temperature 13-21 degree C Soil having pH level 5.3-7.0, heavy soil with a good mix of clay, sand, and silt Adding pine needles, sulfur, sawdust, peat moss Fertilizers having right balance of N-P-K Organic fertilizers like Alfalfa, peanut hulls, bone meal, fish meal Ample of Water i.e. 1litre per plant per day Growing Season- October to April

Business Requirements:Greenhouse installation with fan and pad system without automation Irrigation system includes 1 water pump of Rs 50,000 Building & Shed- For storage 10X10 room & for shed 40x40 covered area with open sides for air passage for washing, sorting, packing etc. Cost of Building and Shed- Rs 200000 Pesticides Sprays- Prevention against fungus. Total cost of sprays per year
Material Pesticide Spray Cost/Bag Rs. 7000 Bags 5 Amount Rs. 35,000

Fertilizers- For whole year

Material NPK Cost/Bag Rs 500 Bags 24 Amount Rs 60,000

Manure- Rs 40,000 Farm Fixtures & Tools- For pruning the plants, picking flowers, removing leaves etc. Fixtures includes 1tube well, tubs, wooden crates and water pipes. Total cost- 300000 Packaging- Total Cost- 19,500
Capacity 10 kg 20 kg Cost Rs 35 Rs 160 Purpose Short distance transport Long distance transport

Material Cardboard cartons Wooden Crates

PLANTING- Digging hole(18 inches),filling FEEDING AND MULCHING WATERING AND PEST CONTROL

PRUNING( shaping)

OPERATIONAL DATA 11,000 rose plants per acre, 4 sqft area per plant The farm will operate at 100% capacity producing 9,60,000 cut flower stem in a year 6.25% wastage due to mishandling, diseases & pests Cut flower stem available for sale- 900000 DISTRIBUTION Perishable commodity( 3 to 4 days normally) The cut flower would be quickly transported, sold on the daily production basis to the shopkeepers. Selling directly to the shop keepers or stalls will increase the margins. Hiring transport system Distance from production center to local market- 25km Transport to two states Jharkhand, Andhra Pradesh through transport agency. Transport cost per day- Rs 685

Hiring labours for cultivation, maintenance and transportation of flowers and security personnel
Post Number Wages/ Salary per head in Rs Total / year in Rs.

Labour
Security men Agri engineer Total

10
4 1 15

5,000/month
7,000/month 20,000/month

6,00,000
3,36,000 2,40,000 11,76,000

Target Customers:
Wholesale sales to corporate and institutional customers includes hotels, offices, party decorators and marriage halls Retail flower shops Customers(cash and carry)

Competitive Edge:
Bigger shops access to better quality flowers due to less handling, wear and tear Better profit margins for both farm owners as well as shopkeepers or customers by eliminating the middleman.

Promotion:
Advertising, direct mailing, attractive packaging, Direct & phone contacts with customers

Sales promotions (samples, displays in trade shows) Owned Website and ads in other websites Direct Selling PRICING Price in normal: Rs. 5 per Rose Price on Festival Season: Rs. 10 per Rose Average price: Rs. 7.5 per Rose

Initial Investment 73 lakhs Capital- 1400000 Fixed Assets- 5900000( financed through loan and other sources) For the year 2012 & 2013 Trading & P/L Account Balance Sheet Cash flow Statement