Strategic Management

Project Participants
Ahmad Zaryab Furqan Razzaq Umer Mukhtar Butt Wahab Tariq Shiata Naseem L1f10mbam2003
0002 2035 2010

Section Instructor Bilal ilahi

Shezan international is A food manufacture company of Pakistan Which is engage in Manufacturing of Fresh and natural fruits products

Most popular products of Shezan are Juices, Jams, Pickles, syrups, and etc

Purpose of Project
Purpose of this project is to give you brief knowledge about Strategic-Formulation Analytical Framework that how to work on it for formulating best business strategy

Strategic-Formulation Analytical Framework

Input Stage Matching stage

External Factor Evaluation Matrix Internal Factor Evaluation Matrix Competitive Profile matrix

SWOT Matrix (Strengths Weaknesses Opportunities Threats Matrix) BCG Matrix (Boston consulting Group matrix) Internal-External Matrix Grand Matrix Space Matrix (Strategic position and action evaluation Matrix)

Decision Stage

QSPM (Quantitative strategic planning Matrix)

Mission and Vision of

Vision (Modified): To be the known as leader of Best quality fruit and vegetables products in Pakistan
Mission (Modified): Our mission is to provide best quality fruit and vegetable products to our customers in Pakistan at competitive prices. 1. by working on ethical values 2. environmental safety 3. use innovative technology 4. Quality improvement process 5. team work and motivation with employees 6. providing safety and international standards products to our customers 7. that will increase the living standard of our customer 8. and that be cause of Shezans Growth and financial stability and high return rate to our investors and other stakeholders

Input Stage
External Evaluation Matrix Internal Evaluation matrix

Key External factors

Opportunities:

Weight

Rating

Weighted Score

1. 2. 3. 4. 5. 6. 7. 8. 9

Quality raw material at cheaper rates Diversification of products Large export oriented industry Widening gap between rich & poor Foreign investment Different seasonal market Joint venture/Strategic Alliances Un Tapped markets. Expansion in distribution network

0.02 0.05 0.06 0.07 0.05 0.07 0.04 0.09 0.11

4 3 3 2 2 2 0 3 3

0.08 0.15 0.18 0.14 0.1 0.14 0.27 0.33

Threat: 1. 2. 3. 4. 5. 6. 7. 8. Discount offered by competitor Local food manufactures Less awareness of health WTO restrictions (World Trade organization) High taxes Govt. regulations (For quotas and limitation Inflation Monopolistic competition of major market players 0.07 0.03 0.05 0.03 0.06 0.05 0.07 0.08 1 4 2 2 3 4 2 4 3 0.35 0.06 0.1 0.09 0.24 0.1 0.35 0.24 2.92

INTERNAL FACTORS EVALUATION matrix of Shezan international Ltd. Key factors Strengths (S) WEIGHT RATING WEIGHTED SCORES

1. 2. 3. 4.

Technological Equipment Skilled labor force Innovative R&D Recognizable Brand

0.075 0.065 0.12 0.06

4 3 4 4

0.3 0.195 0.48 0.36

5.
6. 7. 8. 9.

Conveniently place factory

Pure and natural products Strong financial back up International business ISO certified

0.045
0.15 0.07 0.1 0.05

3
4 3 3 4

0.135
0.6 0.21 0.3 0.2

Weaknesses (W)

1. 2. 3. 4.

Lack of Distribution network Lack of Advertisement Not targeting poor peoples High prices

0.08 0.055 0.06 0.07 1

1 2 1 2

0.08 0.11 0.06 0.14 3.17

TOTAL

Matching Stage
SWOT Matrix Strengths Weaknesses Opportunities Threats Matrix

SO Strategies 1. With the help of Innovative R&D and Technological Equipment they can Diversify there products 2. With the help of Financial back Ground and ISO certified they can capture more International markets local markets 3. With the help of Strong brand name and Natural products they can capture investment from foreign companies or investors. ST Strategies 1. By using R&D and technological Equipment they can utilize the maximum Efficiency level of production so that can can also offer discounts and low price products in market 2. By using finance and Skilled staff they can trapped the un touched markets. 3. By having ISO certified company and having international business they can minimize the WTO regulation/limitation

WO Strategies 1. There is wide gap between poors and rich peoples in Pakistan so they can diversify product and can capture low class peoples too. 2. By using Foreign investment and Strategic Alliance they can spent on Advertisement more 3. As well as they can expend their distribution network by giving benefits to Distributors. WO Strategies 1. By improving advertisement and campaign they can reduce the threat of local food manufacture. 2. By improving in cost of production they can minimize the price and also can reduce they threat of discount offered by competitor and their monopolistic competition.

Decision Stage
QSPM (Quantitative strategic planning Matrix)

Conclusion
After Analyzing Strategic-Formulation Analytical Framework We are can conclude that If shezan expand its Distribution network and Put it Wealth on Advertisement so they can Get High Growth rates for future cash flows.

Thanks for your Attention