INFLUENCE OF POST SALES SERVICE ON LAPTOP PURCHASE DECISION OF STUDENTS

Group Number:3 Ambarish S Nair Ashwin Ashok.V Syam Prakash Sreeranjini R

Live RESEARCH Project PRESENTATION MBA 2011-13 (Mar12)

PROJECT OBJECTIVES
2

To understand which factor has got the major relevance while making a purchase decision Scope: It helps the laptop manufacturers to concentrate on that particular aspect(s)

Group 3 MR Live Project 2012 Post sales service & purchase decision Amrita School of Business, Amritapuri

Business Problem / Opportunity

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Should laptop manufacturing company give more importance to the after sales service to tackle the competition and capture the market? Research problem/definition How much does the after sale service component contribute to customers laptop buying decision?

Target Population Students age group between 18-25

Group 3 MR Live Project 2012 Post sales service & purchase decision Amrita School of Business, Amritapuri

SECONDARY RESEARCH OBJECTIVE

4

All the probable factors which can support the buying

decision. Does there exist any other dominating variable other than after sales service. SECONDARY DATA COLLECTION
Similar

Studies related to our project Market trends & Major players

Group 3 MR Live Project 2012 Post sales service & purchase decision Amrita School of Business, Amritapuri

PRIMARY DATA FINDINGS

5

Primary data collected using Questionnaire

Group 3 MR Live Project 2012 Post sales service & purchase decision Amrita School of Business, Amritapuri

ANALYSIS FINDINGS
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Found that the following factors has got the major influence on the students laptop buying decision
Aesthetics and Style Size and weight Ease of buying, Price and After Sale Service

Group 3 MR Live Project 2012 Post sales service & purchase decision Amrita School of Business, Amritapuri

RECOMMENDATIONS FROM ANALYSIS

While marketing a laptop the manufacturer should give more importance to the factors like (Aesthetics and Style, Size and weight.) Physical Appearance (Ease of buying, Price.) Convenience And Price sensitivity After Sale Service.

Group 3 MR Live Project 2012 Post sales service & purchase decision Amrita School of Business, Amritapuri

Assumptions
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1. All the respondents have given their true response 2. The sample size represents all the Indian students, age between 18 and 25

Group 3 MR Live Project 2012 Post sales service & purchase decision Amrita School of Business, Amritapuri

Limitations
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The study was confined only with the student category. The time allotted. The number of samples taken was only 170.

Group 3 MR Live Project 2012 Post sales service & purchase decision Amrita School of Business, Amritapuri

CONCLUSION
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We conclude that there is some positive relation ship between after sales service and laptop purchase preference.

Group 3 MR Live Project 2012 Post sales service & purchase decision Amrita School of Business, Amritapuri