28 years ago a graduate named Mr.

Ali Chaudhry did his graduation and got into the car business and became a successful business man.
Then with the passage of time a group of five people who were working at the workshop realized that in order to meet the customer demand, they had to contact the distributors of car filters but their dependency on other companies increased their costs.

SPEED FILTERS SPEED is all out to break new tracks in the infinite future of the filter industry with an alert search for new technology. SPEED aims at the preservation of the environment where nature and man exist side by side. SPEED keeps on as a pollution free enterprise and is in the van of the formation of clean and healthy environment.

The scope of the company is huge as filters are consumable items and there are a variety of cars in the market and innumerable types of filters are being used in the automotive industry.

SPEEDs major competitors include Guard Filters in Lahore and Qaim Filters in Karachi

 Air

& Oil filters: APCs M113A1 Tank T80UD Tank T69 Self-Propelled 155mm Howitzer Gun Filter And many more.

SPEED products cover a wide range of oil, air, fuel and hydraulic filters for most Japanese, European and American cars, trucks buses, farm tractors, earth moving machines and industrial engines. Made-toorder filters according to the customers specific requirements are also one of its specialties. SPEED is 28-Dec-11one of the major suppliers or automotive filters to the Pakistan Army. Top Lines: Pakistan Army-Fleet Export: France, United Kingdom, Bangladesh, Afghanistan (government supported)- through direct export or sub-distributors. SPEED is in collaboration with Group ELDA which is one of the biggest names in auto business in France and SPEED assures high quality at most competitive rates.

Presently the company is enjoying a 20% market share. SPEED has an advantage of SRO from which it can import its raw materials from Germany as duty free, which is allowed by the government of Pakistan.

SPEED produces on an average 1 million filters in a year. The company has the capacity to produce 2 million but the requirement is less as the company deals only at corporate level or export level.

Considerations that favor making a part inhouse: Cost consideration (less expensive to make the part) Desire to integrate plant operations Better Quality control Greater assurance of continual supply Unreliable suppliers Productive use of excess plant capacity to help absorb fixed overhead. (using idle capacity

 Cost

considerations (less expensive to buy the item) Small-volume requirements. (depends mostly on the product)

particulars
Purchase price D.M (casing 5kg per unit)

Make Rs.

Buy Rs.
2000

Make Rs.

Buy Rs.
2,000,000

500

500,000

Fabrication
Electroplating Fixed O.H Total relevant costs Difference in favor of making

500
200 50 1250 2000

500,000
200,000 50,000 1250,000 2,000,000

750

750,000