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Team : Yogesh Naik, Nigar Siddiqui, Sudeep Chavan Date : 24th March 2012 5/28/12

INDEX
Introduction Reaching out Nikes Supply Chain Management Nikes Crisis situation Measures to resolve crisis Go Green
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Introductio n
Founders About Nike Products Affiliate

Brands
Employees

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Reaching out
Product :
Wide range

Place :
Retail

Online Shopping Mass customization of footwear Distributors

Price :

Factory Outlets

Provide value at high cost with maximum profitability Advertising : Build Good discounts during festive season

Promotion :

awareness, Brand Image and Loyalty

Endorsements
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Sponsors

Nikes Supply Chain Management

Nikes Global Manufacturing
Advantage of various economic atmospheres across the world Inexpensive labour, low import taxes, and high levels of efficiency

Design
Utilize an outsourcing strategy, using only subcontractors

throughout the globe

Foreign markets designs satisfy public expectations resulting in Nike

having to consider designing internationally

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Nikes Supply Chain Management

Distribution
Vertical marketing system Horizontal marketing system Multi-channel marketing system

Store Management Process

Over 2,00,00 retail shops all over the world Within the USA there are 18000 stores that retail Nikes products Nike has a strong network of retailers in 200 countries world wide

through distributors, licensees and subsidiaries

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Nikes Crisis Situation

I2 Debacle developed demand management system In-house
Managing two different software for its process (I2 and SAP) Nike spent $400 million to upgrade its SCM software Accommodation of certain modifications in its original demand-forecasting I2, a supply chain software, developed by i2 technologies

system into i2

Manages demand variability, accurate planning, forecasts, develop

No wait time between SAP and i2 Implementations

profitable strategies, manage manufacturing, logistics, optimise Overlooking of Apparel and Footwear Solution (AFS). inventory positioning, support distribution, allocation, monitor plan execution, and manage exceptions
Inadequate Training and Insufficient Testing Lack of product knowledge Over Production and Under Production Net Result: Overloaded Inventory

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Measures to resolve crisis

Sound Business plan, Goal Orientation, Clear vision Patience in subsequent implementation of SAP Training to Staff along with proper testing Used learning from failure to its advantage Emerged successfully with Supply chain project

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Go Green
Our products are loads

of rubbish

8 Recycled plastic

bottle = 1 jersey
13 Millions Plastic

bottles utilized from landfills save them

We dont hug trees we

5/28/12 Using 23% less

Thank You

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