Apple

EMSI : 3.I.I.R : 3
PRESENTED BY ElMbarki Hicham El Mehdi FAZOUAN Mehdi Archan Special Thanks to: John Neumann

I. II. III. IV. V. VI. VII.

VIII. IX.

Company Overview Product line-up Geographical Sales Apple 10 yr Stock chart Industry Overview Current Events Swot Analysis
Competitors for Apple Conclusion

Agenda

Company Overview
CEO: Steve Jobs Steve Returns Logos of Apple Vision/ Mission

Apple Inc. was founded by Steve Jobs and Steve Wozniak in 1976. Apple Computer, Inc., is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely related software products As of September 2007, the company operates 194 retail stores in the United States, and more in the United Kingdom, Japan, Canada, and Italy For a variety of reasons, ranging from its philosophy of comprehensive aesthetic design to their advertising campaigns, Apple has engendered a distinct reputation in the consumer electronics industry and has cultivated a customer base that is unusually devoted to the company and its brand, particularly in the United States.

Company Overview

He worked first for HP company where he met Steve Wozniak.

After Jobs saw a computer Wozniak had designed, he decided to turn it into business on 1st April 1976.

After internal power struggle, he was eventually kicked off by board of directors. During this time, Jobs bought what became Pixar from Lucas film for $5 million. Steve is in the Guinness Book of World Records as the "Lowest Paid Chief Executive Officer for Pixar.

CEO: Steve Jobs

Apple bought NeXT in 1996, bringing Jobs back to Apple.

The coming years brought many new products, including Mac OS X, the iMac, the iPod, iphones, and ipad . Steve Makes the Apple with huge profits in 2002 by discovering iPod and iPhone in 2005. 2008- Job got suffered from Pancreatic cancer.

2009- He was back after Transplantation of his liver . In his Presence iPad and Apple Tv has been launched recently in 2010 which made Apple $50 billion company.

Steve Returns

1976

1977-1998

Present Logo

Logos of Apple

Vision:

To become the world wide leader in computer and mp3 player sales.

Mission:

Apple is committed to bringing the best personal computing, and mobile usage experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.

Vision/ Mission

Products of Apple

Computers Cellular phones MP3 players Software Online Music Vendor Distributes third party

Accessories Apple TV an online television adapter

computer

Product line-up

iPod

iMac(Personal Computer)

iPhone

Products of Apple

Apple TV

iPad

Products of Apple

Ipod shuffle Ipod Nano

Ipod Touch Ipod classic

Products of Apple

Revenue by Product

The

Company manages it business on a geographic basis. The operating segments consist of Americas, Europe, Japan, and Retail.

Geographical Sales

AAPL 10 Year Stock Chart

Apple Inc. competes in the Technology Industry, Their focus is: Computers Cellular Phones Online music Software Computer accessories The Technology Industry is highly competitive and characterized by rapid technological advances in both hardware and software. Because Apple participates in several components of the highly dynamic Technology Industry, Apples strategy has been to be an Innovator rather than a follower. Apples Greatest competitor is the Microsoft Corporation.

Industry Overview

Financial Results
Apple reported highest ever 4th quarter revenue and earnings:
Revenue increase over 6.22 billion or 29%, driven by strong Mac and iPods sales Robust growth from iTunes revenue 2007 Fiscal Year EPS: $3.93, up 73%

iPhone
Apple sold over 1.1 million iPhones over the last quarter, Began selling iPhones in Europe November 9, 2007 Apple plans to sell 10 million iPhones in 2008

Apple will also unveil a new sub-portable MacBook

The ultra-portable laptop is expected to be 50% thinner than the existing MacBook Will contain flash-based memory instead of a disc drive.

New Apple store highlights "geniuses," services

Apple stores pulled in $1.25 billion in revenue in the company's last fiscal quarter 42% jump from a year earlier and accounting for a fifth of total revenue.

Current Events

Swot Analysis

Strengths

Weakness

Sensors Style/Brand High quality

Unsafe for corporate use? Not issued dividends

High price

Easy to carry

First mover

Limited distribution channels

Migrate people to Apple New social device Ipod connectivity

opportunities

Pressure from competitors Similar devices Highly developed market

threats

Competitors for Apple

Windows OS and Media player for playing music and Video (Microsoft). Competition to Mac OS X (Linux). Alternative sources of computer hardware (Dell, Hp, Lenova). Small stylish Mp3 Players ( Creative and Samsung). Online music stores similar to itunes stores (Napster). Competition for iPhone (Google Next).

Competitors for Apple

Conclusion

Apple

and Steve Jobs sometimes become one, but theres no clear guess about Apples future without Jobs. Apple Products are more advanced, easier to use and designed better than Windows.

Thank You