Principles of Marketing

New

Product Innovation

Presented By:
Adnan Ahmed

DON`T WORRY ABOUT THE POWER FAILURE AND BREAKDOWN ,,, FLACTUATION AND LOSS OF YOUR VALUABLE PRODUCTS AND TIME

Table of contents

INTRODUCTION COMPANY INFORMATION SELECTION OF THE PRODUCT OBJECTIVE VISION STATEMENT MISSION STATEMENT INDUSTRIAL ANALYSIS BENEFITS SWOT ANALYSIS SEGMENTATION TARGET MARKET DIFFERENTIATION POSITIONING MARKETING MIX CLOSING REMARKS

Introduction
A magnetic power generator is basically a free energy generator. In other words, it uses magnets and magnetic force to induce perpetual motion. It runs by itself indefinitely without stopping.

COMPANY INFORMATION
Name: CITY LIGHTS Product: Magnetic Generator Slogan: Your Satisfaction is our Attraction

Selection of The Product

Generator Generator Generator

1Khp 2Khp 3Khp

1000 H.P 2000 H.P 3000 H.P

Objective
Lightning the consumers home Save the precious time of study Increase the purchasing power of ordinary consumers

Vision Statement
To manufacture all types of generators that would be needed in coming future in all sectors of economy

Mission Statement
To become the leader and gets the slogan, simply the best

Industrial Analysis
We are the sole manufacturer of magnetic generator, so in current situation there is no direct competitor, that is why industrial analysis is not possible, but we can make analysis of different generators available in the market.

Industrial Analysis
Product Price Range City Light

Petrol Generators
Diesel Generators Gas Generators

6000 - 90000 5000 -15000

40000 80000 20000 50000 5000 -15000 5000 - 15000

Benefits
Here are some of the benefits that a magnetic power generator installation manual has: It works in every home and requires only a small amount of space You can eliminate your power bill by 50% or even completely, depending on how you implement the magnetic generator It works in all conditions and can work in extreme hot or cold without any problem

SWOT Analysis

Strengths Weaknesses Opportunities Threats

Strength
Minimum cost After sale service Safe in use

Weaknesses
Limited financial resources Less support from government sectors Brand acknowledgement

Opportunities
Competitive advantage Extensive market need

Threats
Unstable government policies Reverse enginering

Segmentation

Geographical Income level

Target Market
POF Employees Middle Level Shopkeepers Institution

Positioning
The Company (City Lights) is trying to position its product ( Magnetic Generator) in the minds of the customer as a product, which is unique and economical as compared to all other generators.

Differentiation
Minimum cost Consumer need Easy availability of raw material Availability of skillful workers Product demand is in all sectors of economy Safety

Marketing Mix
Product Price Place Promotion

Product
Magnetic Generator Brand Name: City Lights Different Colors

Price
Due to geographical segmentation we shall use penetration price strategy. 1000 H.P 2000 H.P 3000 H.P = = = Rs. 5000 Rs. 10000 Rs. 15000

Place
Outlets in main markets Facility of home delivery

Promotion
Cable TV Hand Bills Banners Holding Marketing force

Closing Remarks
It is the best product of coming future, because it will not only solve the problem of frequently breakdown, but also in the range of consumers purchasing power.