Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Advertising Appeals
Execution Style
The way an appeal is turned into an advertising message The way the message is presented to the consumer
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2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
Embarrassment
Status
Social-Based Feelings
Belonging
Respect
Rejection Recognition
Involvement
Transformational Ads
Feelings
Images
Meanings
Beliefs
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2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
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2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
Emotions
Personality
Product Benefits
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2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
Ad Execution Techniques
Straight-sell Scientific Demonstration Comparison Slice of life Testimonial Animation Personality Symbol
Dramatization
Humor
Fantasy
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2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
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2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
Print Ad Components
Headline: Words in the Leading Position of the Ad
Subheads: Smaller Than the Headline, Larger Than the Copy Body Copy: The Main Text Portion of a Print Ad Visual Elements: Illustrations Such As Drawings or Photos Layout: How Elements Are Blended Into a Finished Ad
2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
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2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
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2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
Print Ad Layout
Arrangement of the Elements on the Printed Page Expressed in Columns, Column Inches or Portions of a Page Black & White or Two-, Three-, or Fourcolor Printing
Format
Size
Color
White Space
Jingle
You deserve a break today Be all that you can be Pepsi Cola Hits the Spot Mm, Good Mm Good See the USA in your Chevrolet I wish I was an Oscar Mayer Wiener Double your pleasure, double your fun Winston tastes good like a cigarette should Its the real thing BrylcreemA little dabll do ya
2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
Preproduction
All work before actual shooting, recording Period of filming, taping, or recording Work after spot is filmed or recorded
Production
Postproduction
Preproduction Tasks
Select a Director Preproduction Meeting Choose Production Company
Preproduction
Production Timetable Cost Estimation and Timing
2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
Bidding
Production Tasks
Production
Night/weekend Shoots
Talent Arrangements
Postproduction Tasks
Editing Processing
Release/ Shipping
Sound Effects
Postproduction
Duplicating Audio/Video Mixing
Client/agency Approval
Opticals
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2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin