Hotel Marketing in Central Java

Be a good HOST
Treat Your GUEST Properly Build a HOME Sweet Home

2008
Ir. H. Heru Isnawan, MM
KETUA BPD PHRI JAWA TENGAH

3i Marketing Triangle
Positioning Differentiation - Brand

Brand Integrity
POSITIONING Being Strategy
DIFFERENTIATION

Core Tactic

BRAND Value Indicator

Nice Core Elements of Marketing

Coordinated Central Java Strategy

(mind share)
STRATEGY

(market share)
TACTIC
ng Selli ting Mix rke a M Differentia tion
Core Tactic

Customized Local Tactic

Explore
Positioning
Being Strategy

Engage

Process

Execute

Consistent Global Value

VALUE

(mind share)

HOTEL Market Supply

SEMARANG STAR HOTEL No. Classification Amount No. OUTSIDE SEMARANG STAR HOTEL Classification Amount

1
2 3 4

5 Stars (Luxury)
4 Stars (First Class) 3 Stars (Comfort) 2 Stars (Standard)

4
1 4 8

1
2 3 4

5 Stars (Luxury)
4 Stars (First Class) 3 Stars (Comfort) 2 Stars (Standard)

1
6 12 13

1 Star (Tourist)
Sub Total NON STAR (MELATI)

12
29 15

1 Star (Tourist)
Sub Total NON STAR (MELATI)

31
63 108

Melati 3

Melati 3

2
3

Melati 2
Melati 1 Sub Total

12
28 55

2
3

Melati 2
Melati 1 Sub Total

230
431 769

HOTEL TREND NUMBER OF ROOM

YEAR 2001 2002 2003 2004 2005 2006

ROOM AVAILABLE STAR NON STAR 5.216 15.635 5.279 15.818 5.371 16.209 5.449 16.874 6.098 17.724 6.181 18.055

THE VISIT OF TOURIST IN CENTRAL JAVA (DOMESTIC & FOREIGN)

20000000 18000000

16000000

14000000

12000000

10000000

8000000

6000000

4000000

2000000

0 Year Tourist

1 2002 14.744.000

2 2003 16.001.260

3 2004 17.457.776

4 2005 15.759.444

5 2006 15.314.118

6 2007 16.064.510

HOTEL FACILITIES
Class. 1 star Hotel / Room Facilities Class. Hotel / Room Facilities Color Television Credit / debit cards accept. Restaurant
Single rooms/double rooms Room service 24 hours Minibar 24 hours Cosmetic mirror, hair dryer Arm chair / couch Laundry & ironing services Lobby / Restaurant / Bar Single Room / bed room Suites Reception open 24 hours Wash basin, cosmetic articl Safe deposit in room Reception hall, rest., bar

Single room / Double Room Guest Reception Service Breakfast Bath / Toilet or Shower Fax service 4 stars Deposit
Single room / double room Breakfast buffet Room have toilet / shower Color Television Beverage available 5 stars Single room / bed room Room with toliet / swr/bath Reception open 24 hours Beverage in rooms

2 stars

3 stars

CENTRAL JAVA TOURISM VALUE CHAINS

Core activities Suppliers Food Shopping International Transportation Tour Operator Tour Agency HOTELS Restaurants
Services Providers

Souvenirs Entertainment Construction And Building Materials

Public Relation & Media Financial Services

Domestic Transportation

Educational & Training Institute

Government Agencies

MARKETING 2008 1. Familization Tour Tour Writer Tour Operator Mass Media
2. Road Show Jakarta Surabaya Singapore Kuala Lumpur

Thank You
E-mail Blog Website : grasia@indosat.net.id : http://hotelgrasia.blogspot.com : http://www.hotelgrasia.com