Axis bank

PRESENTED BY:- AKASH NAIYAR, ASHIKA SHETTY, APPORV AGARWAL, APURVA REVANKAR, 5/14/12

Click to edit Master subtitle style

Badhti ka naam zindagi

OVERVIEW OF INDIAN BANKING INDUSTRY

originated in the last decades of the 18th century The first banks were The General Bank of India, which started in 1786, and Bank of Hindustan, which started in 1790 The oldest bank in existence in India is theState Bank of India, which originated in theBank of Calcuttain June 1806

5/14/12

5/14/12

ABOUT AXIS BANK

Formerly called UTI Bank first of the new private banks to have begun operations in 1994. one of the largest private sector financer in India for Agriculture loans wiz Retail Agri & Corporate Agri Headquarters :- Mumbai, Maharashtra,India. vision 2015:- TO BE THE PREFFERED FINANLCIAL SOLUTION PROVIDER EXCELLING IN CUSTOMER DELEVERY THROUGH INSIDE, EMPOWERED EMPLOYEES AND SMART USE OF TECHNOLOGY

5/14/12

As on the year ended 31 March 2009 the Bank had a total income of 137.4504 billion (US$2.74 billion) and a net profit of 18.1293 billion (US$361.68 million). revenue 198.26 billion (US$3.96 billion)(2011) Net income33.44 billion (US$667.13 million)(2011)Total assets2.42566 trillion (US$ 48.39 billion)(2011) Employees21,640 (2010) Shikha Sharma was named as the bank's managing director and CEO on 20 April 2009. On 24 February 2010, Axis Bank announced the launch of 'AXIS CALL & PAY on atom

5/14/12

MARKET STOCK SHARE

BSE May 07, 17:00 1022.50 12.65(+1.25%) VOLUME408,83 7 PREV. CLOSE 1009.85
5/14/12 OPEN PRICE

NSE May 07, 17:00 1022.55 12.80(+1.27%) VOLUME3,048,8 51 PREV. CLOSE 1009.75 OPEN PRICE

RANKING

2010 FE Best Banks Awards function heldon Mumbai WINNERS LIST 2010 NEW PRIVATE SECTOR BANK Rank I: HDFC Bank Rank II: Axis Bank 5/14/12

2011 MOST CONSISTENT LARGE BANK Axis Bank 3rd rank

SWOT ANALYSIS

5/14/12

MARKETING OBJECTIVES

Axis bank wants to achieve following marketing objectives by the end of year 2012:To get the market capitalization 500 cr To get the 200 cr retail investment To get the 125 cr corporate investment To get the 175 cr capital investment

5/14/12

4 ps

PRODUCT Accounts- savings, current, salary Deposits- fixed, Encash 24, recurring, tax saver fixed deposit Loans- home, car, education, personal Cards- credit, debit, prepaid Insurance- life, health, jewellery, travel.

5/14/12

Place 1,493 domestic branches and extension counters and at end of March 2012 there were 10,000 ATMs situated in 971 cities and town Promotion PRICE - depends upon the services provided by the Bank on the respective product to the customers

5/14/12

CONCLUSION

Axis bank has differentiated itself very well on the basis of high level service and product quality. They have successfully implemented the change and due to which their market share has increased only inspite of tough competition.

5/14/12

5/14/12