SUMITTED TO- MRS.

KRISHNA

COMMUNICATION SKILLS PROJECT REPORT FILE ON SOCIAL NETWORKING

SUBMITTED BY:AJAYDEEP SINGH HUNJAN AMANJEET SINGH ABHIJEET SINGH BEER INDER SINGH

M-16,A11 U-37,A11 U-91,A11 FW- 06,A11

SOCIAL NETWORKING

What is Social Networking ?

1.A social networking service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, who, for example, share interests and/or activities. 2.A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services.

Social networking used for?

Popular methods now combine many of these, with Facebook and Twitter widely used worldwide, Hi5, Decayenne, Tagged, XING, Badoo and Skyrock in parts of Europe; Orkut and Hi5 in South America and Central America; and Mixi, Multiply, Orkut, Wretch, renren and Cyworld in Asia and the Pacific Islands and LinkedIn and Orkut are very popular in India

There have been attempts to standardize these services to avoid the need to duplicate entries of friends and interests (see the FOAF standard and the Open Source Initiative). A 2011 survey found that 47% of American adults used a social network.

Features of social networking sites

1.Social networking sites share some conventional features. Most often, individual users are encouraged to create profiles containing various information about them. 2. Users can often upload pictures of themselves to their profiles, post blog entries for others to read, search for other users with similar interests, and compile and share lists of contacts. In addition, user profiles often have a section dedicated to comments from friends and other users.

Social networks and science

They state in their study that by sharing information and knowledge with one another, they are able to "increase both their learning and their flexibility in ways that would not be possible within a self-contained hierarchical organization." Social networking is allowing scientific groups to expand their knowledge base and share ideas, and without these new means of communicating their theories might become "isolated and irrelevant".

Social networks and education..!

1.Social networks are also being used by teachers and students as a communication tool. Because many students are already using a wide-range of social netw orking sites, teachers have begun to familiarize themselves w ith this trend and are now using it to their advantage. 2.The use of online social networks by libraries is also an increasingly prevalent and grow ing tool that is

Social networks and employment..

A final rise in social network use is being driven by college students using the services to network with professionals for internship and job opportunities.

Business model

Social networks operate under an autonomous business model, in which a social network's members serve dual roles as both the suppliers and the consumers of content

How To Interact Through Social Networking

Ways to interact are numerous. The first order of business is to decide what your marketing goals are with respect to social networking. While "finding new friends" is a sufficient personal reason for social networking, business marketing goals need to be more specific.

Where to Network Online ?

YAHoo!
Yahoo! 360 (360.yahoo.com): Yahoo!'s social networking site is in beta as of this writing. The unique feature here is your Yahoo! 360 space is crosspromoted with other Yahoo! products, such as with your reviews on Yahoo! Local and your Yahoo! Groups. Like many social networking sites, you can also host a blog on the server.

MySpace ...!
MySpace (myspace.com): This is the mother of social networking sites. Originally dominated by teens, there are reports of the "graying of myspace" as older people and businesses are also networking on the site. It may be worth your while to spend some time there to see if your target customers hang out there.

Linked in..!!
Linkedin (linkedin.com): Linkedin is excellent for professional, career-related online marketing because it focuses exclusively on business and professional networking. You will find interfaces to connect with classmates or colleagues (both past and present); find service providers or clients; post or find a job; and ask or answer businessrelated questions.

Whom To Interact With?

The people you want to associate with (i.e. make " or be "connected" to) will depend largely on your goals. There are several types of people you will want to consider contacting.

"friends

Customers and Consumers: People who will benefit from what you do,
consume or buy your products or services, and rave about you to their friends.

Others Within Your Industry: People with whom you can network, share
resources and cross-promote with.

Media and Publishers: People who work for, or can influence, publications you
would like to be mentioned in (e-zines, newspapers, Websites, etc).

Consultants: People who may want to hire or purchase products from you.
Event, Company or Organization representatives: People who operate
businesses and associations that support your industry.

Platform for growth

Social media has become a platform that is easily accessible to anyone with internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer.

How organizations use social media

Among the goals for which social media can be used are: Customer service, e.g. direct response to customer complaints Broadcasting updates, announcements, news, e.g. additional PR resource promotions Behind the scenes look at the organization Advertising

Privacy configurations
Social Network Supports HTML Visitor Tracker Customizable Privacy Settings Yes Yes Yes Yes Yes Bebo Facebook Friendster Hi5 MySpace No No No Yes Yes No No Yes Yes No

Netlog Orkut
PerfSpot Yahoo!360 Zorpia

No No
Yes Yes No

No Yes
Yes No No

Yes Yes
Yes Yes Yes

Visitor tracker program

Social Networking Website
AOL Instant Messenger Bebo

Supports Visitor Tracker Program

Yes No

DeviantArt.com
eBay Facebook Friendster Hi5 NetLog MySpace Orkut PerfSpot Yahoo!360 Zorpia

No
Yes No Yes Yes No Yes No No Yes No

Key players
Facebook Feb 5, 2010 - Announced 400M users The 2nd most popular site in the US; nearly 134M unique visitors January, 2010 Twitter Over 50 million tweets per day thats 600 per second! MySpace 57 Million US unique visitors in 2009 LinkedIn 60 million users Feb, 2010 Tagged 100 million users 2010 YouTube World ranked #3 according to the 3 month Alexa traffic rankings

More than a third of American adult internet users (36%) consult the citizen-generated online encyclopedia Wikipedia. Credibility has been called into question. Regardless, Wikipedia receives top

 Create unbiased articles about your company, executives and important news stories > Web site traffic increase Cross-reference your articles with related articles > New user discovery Reputation management > Subscribe to updates to monitor changes > Manage photos, links, content, etc.

Internet users age 18-44 are more likely than older users to use Twitter or another status update service.
40% 35% 30% 25% 20% 15% 10% 5% 0% 18-21 25-34 35-44 45-54 55-64 8-Dec 9-Sep

65+

CONCLUSION
We conclude that SOCIAL NETWORKING is a boon. Without it no teenager is complete in todays modern world. But addiction to something is just wastage. So I ask all of you to just use it as a good thing for your