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VISUAL MERCHANDISING

ON GINI AND JONY LILLIPUT CATMOSS

Concept of visual merchandising


Visual merchandising is the activity and profession of developing floor plans and three-dimensional displays in order to maximise sales. Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage and motivate the customer towards making a purchase. Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows.

ABOUT GINI AND JONY


Introduction
Gini & Jony is an Indian kid's fashion brand, promoted by the Lakhani brothers, since 1980.The brand sells apparel through a mix of company-owned and franchisee outlets, and is currently present in 79 cities with 277 exclusive brand outlets and other large format multi-brand stores, like Shoppers Stop, Lifestyle, Pantaloons etc. While the promoter group holds the majority stake in the organization, the company is partially owned (22%) by Anil Ambanis Reliance Capital

Philosophy We believe that children must be happy. Its the only goal set for ourselves. A happy, laughing child is one of the best sights of life & believe that childhood lasts a lifetime.

Mission To become the most trusted & desired kids fashion brand in the country.

Gini and jony character will woo Indian kids

Gini & Jony, one of the best known kids wear brands in India is planning to give a flip to it its new shop-in-shop concept called Gini & Jony Freedom Fashion within Lifestyle stores. In fact, the brand has its own format in Lifestyle. Gini and jony looking for international footprint The company that started in 1980 with just four stitching machines by making readymade garments has today become one of Indias most popular kids wear brand Gini and Jony. It now plans to strengthen its width and depth in terms of offerings and presence as the fashion destination store for kids.

Promotional strategies

ABOUT LILIPUT
We offer an extensive product portfolio of garments for infants, toddlers and juniors. We also offer a wide range of kids footwear, toys, baby care products, nursery furniture and hard goods, such as strollers, walkers and cycles. In addition, we have an attractive range of kids accessories.

Mission of LILLIPUT
The largest trendy branded kids wear and youth wear across the world targeting a complete fashion sensitive market

SUCCESS OF LILIPUT
In India, the company is looking to exit kidswear company Lilliput within two years of investing in it. With the markets staying weak, Bain Capital, which had invested $86 million along with TPG, is looking to put the brand and the assets and liabilities into a separate company and sell it to another investor. The dispute with Lilliput founder Sanjeev Narula, who holds a majority stake, is also playing a role as the partners are unable to agree on several issues.

Promotional strategies of Lilliput

ABOUT CATMOSS

Promtional strategies

Coponents of visual merchandising


Signage's Store interior and exterior Marquees Banners displays

Signages

STORE EXTERIORS OF

STORE EXTERIORS OF

STORE EXTERIORS OF

Store interiors of

WINDOW DISPLAYS

WINDOW DISPLAYS

WINDOW DISPLAYS

TYPES OF DISPLAY

TYPES OF DISPLAY

TYPES OF DISPLAY

PRODUCT LINE
The products are categorized in 6 categories: Infant Toddler Boys Girls Icon wear Party wear Accessories

CHANNEL PARTNERS

LILLIPUTS CORPORATE INFORMATION:CLIENTELES

Brands in store

Elements of store interiors

Lights Area of store No. of employees in store

LED, fiber-optic and dynamic . 200sq/ft , 3+1 cashier

No of fixtures

6-10

Music

rock star drums,hiphop,gummy bears

Color stripes,cartoon

blue and white, yellow with red wallpapers

Frangance

orange blossoms,mint,rose

CONCLUSIONS
Introduce and explain new products.

The styles and code to the brand should change asclientele advance and grow.
Thus we can say that companies which want to maketheir brands No.1should adopt the above findings intheir Visual merchandising.

Name:
Project: Submitted to:

kanika gupta
visual mechandising Ms. madhupriya mam