Heena Duggal Subhojit Das Varsha Chandra Biru Kumar Rohit

Yatish Mittal Vikrant Arora Arun Joshi Sudhir Kumar Amit Yadav Rajnish Kumar

 Founded

in 1971 by Rollin King and Herb

Kelleher.
The

third-largest airline in the world.

The

United States most successful low-

fare, point-to-point carrier.

Known

as a discount airline since 1973.

 POSITION CAPACITY FACTORS

IN AMERICA

OF SUCCESS

LEADERSHIP OF CEO
KEEP IT CHEAP, KEEP IT SIMPLE,FOCUS YOUR ENERGY

Started with 3 Boeing 737 aircrafts . Company was incorporated as Air Southwest co. Airline launches 1st route connecting Dallas, Houstan , San Antonio. SWA posts 1st profit & begins Rush cargo service. Southwest goes public on the American Stock Exchange.

Comp. was renamed as Southwest Airlines Co. Shares migrate to NYSE. Herb Kelleher becomes Southwests outspoken chairman. SWA extended to New Orleans & West Coast. Morris Air & Arizona Air are acquired. Online booking site is launched.

One plane fits all. Point to point flying. Simple In-flight service. No Frills-no Fees. A relatively happy workforce. Aggressive fuel hedging. Strong management.

Fly to small cities. No meals, only snacks. Selling through the website. Open seating.

Well-groomed flight attendants. Provided snacks and drinks. Ten minutes lag between arrival and departure. Reduction in fares-different on peak and off peak pricing.

Southwest

customer. Customer service doesnt have to be serious. Southwest treat the customer like family.

focused towards employees not

South west cares. South west effect: southwest has been a major inspiration to other low cost carriers , and its business model has been repeated many times around the world. Lobbying: southwest has fought against the development of a high-speed rail system in Texas.

Southwest is one of the most honoured airline. SWA was recently listed on the top 50 companies recognized as leaders in CSR. The comp. focuses on strong governance practices , positive working conditions. Committed to support the needs of communities & the environment. SWA recycles soda & newspapers.

Showing love to our communities for 40 years: Southwest airlines 1600 tickets giveaway. Southwest airlines conservatism in action tours: 40 projects 40 years. Southwest airlines pillars of giving.

Strong set of values. Employees comes first . Rewards & recognition. Mission. Distributed leadership. Performance management .

Door open for fun loving , extroverted person. Suggestions from the workers was invited. Employees were encouraged to work without fear of failure. Southwest wanted to increase the no. of its daily flights Southwest menagerie work 4 times a year.

 CURRENT

SERVICES-

Destinations. Secondary airports. Newest services.

 CODESHARE

AGREEMENTS

ATA Airlines Codeshare

Westjet Codeshare
Volaris Codeshare

 CURRENT

FLEET IN SERVICE
170

AIRCRAFT
Boeing 737 - 300

Boeing 737 - 500

Boeing 737 - 700 Boeing 737 - 800

25
370 0 565

 PRODUCT

& SERVICES

Experiences

In flight WI-FI

FREQUENT FLIER PROGRAM

Rapid reward program

Point earned with partners

Online booking bonus

 LIVERIES

Low operational cost. Customer service. Strong Financials Employee and labour relation. Technological expertise Sensible expansion policy.

Only use of Boeing 737 airplane. Limited area of service. Carry insignificant amount of cargo. It has not offered any segmented seating. Little room for strategic development. No established alliance.

 Low

Cost Position. Streamline and Automation.

Continue Expand

Geographically
and Acquisition

Mergers Longer

Flights are being introduced.

 Cost Post

of Operations. 9/11 Commercial airline environment.

Varied

Competitive Factor.
Economic Condition.

General Weather

What are the foundations of the Southwests competitive strategy ? What are the sources of its success ? How does it make money ?

 To

what extent is Southwests success based on Herb Kelleher ?

Do you think Southwest enjoys the competitive edge because of its employees? Its unique culture ? Its novel low cost , no frills , point to point career model?