Guided by:Prof.

Riddhi Dave

Prepared by:Hiral Pathak Khushbu Karia

SR. NO
1 2 3 4 5 6 7

PARTICULARS
Birds eye view on Retail Industry Being familiar with the retail giants Research methodology Data Interpretation & Analysis Recommendation Conclusion Bibliography

 Largest

among all industries accounting over 10% to countrys GDP in 2011. Most dynamic & fast paced. Ushered shopping revolution in India. Modern retailing observes bustling shopping malls. Future of the India Retail Industry looks promising with the growing of the market, with the government policies becoming more favourable and the emerging technologies facilitating operations.

Pantaloon Retail India Limited is the flagship company of Future Group, Indias retail pioneer catering to the entire Indian consumption space. Through multiple retail formats, they connect a diverse and passionate community of Indian buyers, sellers and businesses. Operates in multiple retail formats in both, value and lifestyle segments of the Indian consumer market. Headquartered in Mumbai, the company has over 1,000 stores across 71 cities in India.

Rewrite Rules. Retain Values. The manifesto encourages to explore unexplored areas and write new rules to create new opportunities and successes.
They follow: We will not just post satisfactory results, we will write success stories. We will not just operate efficiently in the Indian economy, we will evolve it. We will not just spot trends, we will set trends by marrying our understanding of the Indian consumer to their needs of tomorrow.

The Tata's have come up with yet another winner with their entry into the retailing business: Westside. Has all the ingredients of success Plush interiors designed for beauty and comfort, An ambience that exudes warmth and caring, Departments that cater to the needs of the entire family.

This store offers customers an eclectic array of products: stocking apparel, home furnishings, cosmetics, toys and tableware.

Westside offers customers international shopping experience.

an

Positioned on the fashion at affordable pricing plank. By retailing own Westside brand they are able to eliminate intermediaries and therefore offer better prices.

Westside is unique with its own brand of merchandise, which is trendy and individualistic. They cater to the shopper who values not just the product but the total shopping experience.

 To

compare the consumer preference over two giants in retail. trace the factors affecting consumers choice with respect to the various availability of purchase options by the retail stores.

To

 Sample

size: 100 Primary Source: Questionnaire Secondary source: Stores website Sampling method: Convenient sampling.

The research is carried out within the boundaries of Rajkot city. As the sample size is limited to a mere 100 respondents it cannot generate accurate conclusion for the entire population. The respondents may have a personal bias or judgment towards a particular store. The research constitutes consumer preferences hence it keeps on changing as the industry is very dynamic & growing.

Q 1. Gender of respondents:
gender
70 Female, 64

60
50 40 30 20 10 0 Female Male Male, 36

Analysis: 64% of research constitutes female respondents. 36% of research constitutes male respondents.

Q 2. Age:
60 50 40 30 28 55

20
10 0 18-29 30-41 Column1

17

above 41

Analysis: From above it is concluded that due to the trend of retail stores youngsters gets more attracted for shopping

Q 3. How frequently do you go for shopping of apparels?

Duration
15%

35% 22%

Weekly Monthly Bi-monthly Quarterly

28%

Q 4. Approximately what sum of money you spare for shopping?

Bi-monthly Budget
8% 20%

22%
Rs.1000 Rs. 1000-3000 Rs. 3000-5000 Above 5000

50%

Q 5. Do you prefer the purchase of branded apparels?

Column1

42% 58% Yes No

Analysis: From above it is concluded that customers prefer branded apparels.

Q 6. From below mentioned which brand do you prefer to purchase?

Column1
12%
32% Options Pantaloons Globus Westside

8%

48%

Analysis: In comparison to other stores Pantaloons and Westside are most preferred retail store for shopping

Q 7. When you visit the store what factors attracts you for your purchase?

70 60 50 40 30 20 10 0 Durability of Stock Variants Style Quotient Pantaloons Westside

Q 8. The stock assortment of which store has a wider range?

Column1

43% 57%

Pantaloons
Westside

Analysis: Pantaloons has a wider range in stock assortment as per the respondents.

- Application of test Z test - Ho: Stock assortment of pantaloons is more than 50% - Level of significance== 5% Pantaloons 57 p =57/100=0.57 Z=1.4 Table value=1.96 - Calculated value is less than the table value so null hypothesis is accepted.

Q 9. Which offers awaits you to make purchase from stores?

Power offers
Pantaloons Westside

End of season sale

Pantaloons Westside

26% 47% 53% 74%

Cont........
Festive Offers
Pantaloons Westside

Off season sale

Pantaloons westside

47% 53%

38%

62%

Q 10.The loyalty program of which retail outlet is better?

loyalty prog.

48% 52%

Pantaloons Westside

Analysis: The loyalty programme Practised in Pantaloons are more preferable by customers than of Westside.

Q 11. Which services by salesman mentioned below you find best in stores?
70 60 50 40 30 20 10 0 Pantaloons Westside

Easily Humble & soft- Complete approachable spoken problem solver

 The

consumer preference on various parameters like offers, loyalty programs, stock assortment is more inclined towards Pantaloons.
study indicates that the overall service levels of Pantaloons is better than Westside

The

 www.mywestside.com
www.tata.com www.pantaloonretail.in www.futuregroup.in www.retailsinindia.com