Project on

MARKET SURVEY OF TATA NANO IN PINK CITY

Present By: Meenakashi kudi MBA 3rd Sem Marketing.

CONTENT
Introduction to the organization About tata Nano Research methodology sampling techniques Data sources Analysis of Nano conclusion

INTRODUCTION TO THE ORGANIZATION

Tata Motors name comes first in the category of commercial vehicles and the second largest in the passenger vehicles, mid size car and utility vehicle segments. The company is the world's fifth largest medium and heavy commercial vehicle manufacturer. Over 3.5 million Tata vehicles is moving on Indian roads, since 1954. Its manufacturing plant is located at Jamshedpur, Pune ,Lucknow, Pantnagar, Sanand. Tata Motors generated revenues of Rs.123,133 crore (US$24.97 billion)

About Tata Nano

In January 2008, Tata Motors launched Tata Nano,

the least expensive production car in the world at about 120,000 (US $3000)] The city car was unveiled during the Auto Expo 2008 exhibition in Pragati Maidan, New Delhi. Tata has faced controversy over developing the Nano as some environmentalists are concerned that the launch of such a low-priced car could lead to mass motorization in India with adverse effects on pollution and global warming. Tata has set up a factory in Sanand, Gujarat and the first Nanos rolled out in summer 2009.

RESEARCH METHODOLOGY

Title of the Study To determine customer-buying behavior with a focus on market segmentation for TATA MOTARS for its product TATA NANO. Objective of the Study Tata wants to become no. 1 in automobile industry (both small and large) and want to provide everyone with an affordable car of their dream, so objectives of the project are: To know that Tata is known for heavy commercial vehicle. This common perception can affect the sale of NANO. Best feature of NANO which is attracting the customers. As price of Nano is around one lakh rupees, so is there any possibility of car being used as.

SAMPLING TECHNIQUE
Sampling Unit: The respondents who were asked to fill out questionnaires are the sampling units. These comprise of middle income level segment of the customers who had a previous driving experience, driving license, knowledge about Nano, and were from different cultures, regions, and of age group between 20-45yr divided.
Sample Size & Type Of Sampling: The sample size was restricted to only 100 people which comprised of mainly people from different regions of Jaipur. Sampling Instrument: The sampling instrument selected to carry out the study is well formatted questionnaire consisting of close & open ended questions.

DATA SOURCE
Data was collected from both primary as well as secondary sources: Primary Data Collection: Sample questionnaire was prepared and the same was asked to fill in hand. Personal interviews were conducted. Secondary Data Collection: Secondary data was collected by the information given through the material provided by TATA MOTORS.

ANALYSIS OF NANO
Project on marketing research was a learning experience and brought us close to NANO and provided us depth knowledge through focus group and survey.

Focus group ended up with innovative findings, which helped us in going further on the research. But some time in between the focus group was leading to group discussion. Which was handled carefully without hurting the feelings of the respondents? Survey highlighted some futuristic facts about NANO, i.e. Females in the age group 20-25yrs want to offer NANO to their children. Respondents understood this question with their own interpretations. Which tells us that questions asked to the respondents should be more simplified? Because the respondents are diversified.

CONCLUSION

After the study of the perception of people about Tata Nano, many facts came out of the shell. If we want to reach on a conclusion, I feel that following conclusions may be considered: Nano really proved cheapest car of the industry Nano definitely helps to come true for middle mans dream Market expectations are much from Nano and to survive in the market Tata has to take some steps so that it can maintain its quality with fewer prices.